eBay to debut livestream auto sales with gaming-inspired classic cars
eBay is introducing the automotive category on its eBay Live platform and kicking things off with four legendary models familiar to video game fans.
The online giant is launching the “eBay Most Wanted Collection, a fleet of four cars inspired by autos featured in popular video games. Marking the introduction of vehicles accessible on the eBay Live livestream platform, the collection will debut at the 2026 SEMA Show in Las Vegas on Thursday, Nov. 5, during the first marquee vehicle auction, co-hosted by actor and automotive enthusiast Sung Kang and automotive creator Hertrech "Hert" Eugene Jr.
Consumers can tune into the eBay livestream shopping experience to bid on each vehicle starting at $6, with 100% of proceeds benefiting the Susan G. Komen women’s health non-profit.The vehicles will be offered through the Matchfire digital marketing agency that assists non-profits.
The eBay Most Wanted Collection includes:
- The South Beach Supercar – 2022 Chevrolet Corvette C8.
- The Street Icon – 2006 Dodge Viper.
- The Classic Getaway – 1992 BMW 325i Convertible.
- The Hot Pink Hi-riser – 1975 Chevrolet Nova.
Winning bidders will complete their eBay Live vehicle purchases through eBay Secure Purchase, which enables a seamless end-to-end vehicle transaction, including payment, financing, registration, ownership transfer, transport, and up to $500,000 vehicle purchase protection, provided by eBay subsidiary Caramel Dealer Services.
Other eBay automotive offerings include a dedicated Hertz Car Sales online showroom on its site that makes more than 8,000 used Hertz Certified vehicles available for purchase, as well as a dedicated eBay Motors app for automotive sales.
[READ MORE: eBay Motors enters mobile lane]
"For 30 years, eBay has helped automotive enthusiasts find their dream vehicles and the parts to make them their own," said Jesse Kiefer, VP and GM, eBay Live. "The eBay Most Wanted Collection brings that passion to life in a new way, showcasing what's possible through the eBay marketplace while giving fans a fun new way to discover and bid on these cars on eBay Live. It's an exciting next step in how we're bringing enthusiasts closer to the cars and communities they love."
Founded in 1995 in San Jose, Calif., eBay operates in more than 190 global markets. In 2025, eBay enabled nearly $80 billion of gross merchandise volume.
Editor’s note: In May, GameStop submitted an unsolicited, non-binding proposal to acquire 100% of eBay at $125 per share in 50% cash and 50% stock in a deal valued at $56 billion. The offer was rejected by eBay. Since its offer was rejected, GameStop has raised its stake in eBay to 9.8% (as of Aug. 1). It is the company’s second largest shareholder.
