eBay to hold live 'Pre-Loved' fashion resale events in New York and London
eBay is expanding its apparel resale efforts to the catwalk.
The e-commerce marketplace, which recently rolled out a click-to-resell feature for select apparel products, is partnering with the Council of Fashion Designers of America (CFDA) and British Fashion Council (BFC ) to host its inaugural "Pre-Loved Fashion Week."
The event will feature two shoppable "Endless Runway" live events hosted on the eBay Live livestream shopping platform. One will be based in New York and accessible to U.S. shoppers at noon ET on Thursday, Sep. 5. The other will be based in London and accessible to U.K. shoppers on Thursday, Sep. 12 at 1 p.m. ET.
The events will spotlight used fashion items from designers including Khaite, Off-White, Christopher Kane and Simone Rocha and precede the New York and London Fashion Week schedules. It will be followed by daily drops on eBay curating select designer items.
The Endless Runway shows will be curated and styled by fashion creative Wisdom Kaye and hosted by fashion writer Liana Satenstein in New York, with eBay’s pre-loved style director Amy Bannerman supported by live host Leomie Anderson in London.
Following the U.K. show, eBay will offer additional curated edits of used pieces from top British designers showing at London Fashion Week in the past 40 years.
"eBay has been a driving force in promoting more sustainable fashion," said Kirsty Keoghan, eBay GM of fashion. "With the launch of Pre-Loved Fashion Week, we’re showing up on fashion’s biggest stage and demonstrating that authentic designer fashion doesn’t have to be out of reach."
Recommerce grows in importance at eBay
eBay recently hosted its inaugural Recommerce Day, which featured a "takeover" of the eBay homepage that offered consumers opportunities to learn more about recommerce, find pre-owned deals and participate in an eBay Live program featuring exclusively pre-owned items.
The e-tailer also released its fourth-annual eBay Recommerce Report, which found that 59% of 28,000 surveyed global consumers bought pre-owned goods in the last year and more than 70% plan to buy pre-owned goods this year.
In addition, eBay is partnering with award-winning actor and sustainability advocate Alicia Silverstone to further highlight the benefits of recommerce.
[READ MORE: eBay to celebrate resale with inaugural ‘Recommerce Day’]
Founded in 1995 in San Jose, Calif., eBay operates in more than 190 markets globally. In 2023, eBay enabled nearly $74 billion of gross merchandise volume.
