Depop teams with Chicken Shop Date for collection, product drop
U.K.-based fashion resale marketplace Depop is partnering with a YouTube influencer to celebrate the end of her popular video series.
Depop is collaborating with Amelia Dimoldenberg, host, writer and producer of the YouTube series Chicken Shop Date, to mark the final episodes. The partnership includes a series of shoppable Chicken Shop Date Edits, which will accompany episode releases with dedicated landing pages on the Depop app and site.
Curated in collaboration with Dimoldenberg and her stylist Chloe Griffin, the edits will bring together listings from Depop sellers inspired by Amelia’s signature looks and those of her celebrity guests. Dimoldenberg will wear looks exclusively sourced on Depop for the fifth episode of the final series as well as for a special New York cinema premiere event that will celebrate the show's finale on Thursday, Nov. 12.
On Nov. 12, Dimoldenberg will also host an exclusive “Shop Drop” featuring items from her own wardrobe on Depop. Chicken Shop Date features short video interviews with celebrities in the form of a humorous date inside a chicken shop.
"Getting dressed for a date is part of the fun, especially if you're meeting at a chicken shop,” said Amelia Dimoldenberg. “What I wear has always been integral to the persona I take on as host. Looking back on the past 12 years of Chicken Shop Date, it’s been fun to see how my personal style has evolved over time. Through these Depop edits, and being able to pass on pieces from my own wardrobe, feels like a really natural way to bring viewers into yet another part of the show as we prepare to say goodbye to the series.”
Depop, which was recently purchased for $1.2 billion in cash by eBay from Etsy, also recently entered a partnership with Spotify. Through the collaboration, artists Eve, Amira Elfeky, Esteyie, Frost Children, House of Protection and Lily Meola are each curating a personal collection of pieces from their own wardrobes for sale on Depop and operating their own artist storefronts.
[READ MORE: Depop partners with Spotify on pop-ups, playlists]
“Amelia’s sense of style is an intrinsic part of the world she’s built with Chicken Shop Date,” said Steve Dool, senior director of brand and creative at Depop. “Her individuality and distinct perspective shines through in all she does, including her wardrobe, which is a great source of inspiration for the Depop community. Whether someone discovers a Depop seller through our Chicken Shop Edits or buys a piece from Amelia’s own closet, this partnership is an invitation for everyone to better express themselves through secondhand fashion.”
Founded in 2011, Depop is circular fashion marketplace where people can buy, sell and discover secondhand apparel items. Launched in 2008, Spotify offers 100 million tracks, 7 million podcast titles, and 700,000 audiobooks with 777 million users, including 300 million subscribers, in 184 markets.
