Done Deal: eBay completes $1.4 billion acquisition of Depop
eBay Inc. has taken a deep dive into fashion with its latest acquisition.
The company has completed its purchase of Depop, a U.K.-based fashion resell marketplace popular with younger consumers around the globe, for approximately $1.2 billion in cash from Etsy. eBay said it intends to support Depop's continued growth while preserving the elements that make the marketplace unique to accelerate the future of circular fashion.
Depop is a mobile-first fashion marketplace with annual gross merchandise sales of approximately $1 billion in 2025, including nearly 60% year-over-year growth in the U.S. As of the end of 2025, the marketplace had 7 million active buyers, nearly 90% of which are under the age of 34, and more than 3 million active sellers
In a statement, eBay CEO Jamie Iannone said the acquisition combines two distinct customer experiences and expands “our reach with the next generation of buyers and sellers."
"Our goal is to preserve Depop's strong brand, community, and product experience, while helping the team accelerate the roadmap that is already underway and explore synergies with eBay in areas that can supercharge our combined growth potential,” he added.
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As part of eBay, Depop will operate as a complementary business, retaining its distinct brand, platform, customer experience and culture. By combining Depop's category leadership with eBay's global scale and capabilities — including shipping, personalization, compliance and services — eBay said it will enhance the buyer and seller experience and accelerate growth.
"Joining eBay, a company with a longstanding record of driving innovation in recommerce globally, is an exciting new chapter for Depop and our community," said Peter Semple, CEO of Depop. "We've built a marketplace centered on creativity, self-expression, and connection, and we're just getting started. Depop is a natural fit with eBay and together we can accelerate our growth while continuing to deliver the unique experience our users value."
