Cyber Monday, Cyber Week online sales up roughly 7%
Cyber Monday retained its position as the biggest single digital shopping day of the year while the entire Cyber Week period reached new online sales heights.
Both Cyber Monday (the Monday after Thanksgiving Day) and Cyber Week (the five-day timespan from Thanksgiving Day to Cyber Monday) set new records for online spending, with growth rates in the U.S. and globally being tracked by Adobe Analytics and Salesforce at approximately 7% year over year.
Following are highlights from Adobe and Salesforce findings on Cyber Monday and Cyber Week 2025.
Adobe – Cyber Monday exceeds expectations
According to Adobe Analytics data covering over 1 trillion visits to U.S. retail sites, 100 million SKUs, and 18 product categories, U.S. consumers spent a total of $14.25 billion online for Cyber Monday, up 7.1% year over year from $13.3 billion and above Adobe’s initial projection of $14.2 billion. In the peak hours of 8 p.m. to 10 p.m., U.S. consumers spent $16 million online every minute.
Cyber Monday remains the biggest online shopping day of all time, as shoppers took advantage of competitive discounts tracked by Adobe in categories such as electronics (peaking at 31% off listed price), toys (28%), apparel (25%), computers (23%), TVs (22%), furniture (19%), appliances (19%), and sporting goods (17%).
During Cyber Week, Adobe finds that U.S. consumers spent in $44.2 billion online overall (up 7.7% year over year), bolstered by record spend online during Black Friday ($11.8 billion, up 9.1% year over year).This is now the second holiday season in a row where Black Friday growth outpaced Cyber Monday (2024: Cyber Monday up 7.3% year over year, Black Friday up 10.2% year over year), driven by what Adobe said were early, competitive deals.
Earlier deals are also credited for driving record spending during the Nov. 29-30 weekend of $11.8 billion (up 8.7% year over year) and Thanksgiving at $6.4 billion (up 5.3% year over year). Adobe expects the full 2025 holiday season (Nov. 1 to Dec. 31) to hit $253.4 billion online in the U.S., up 5.3% year over year.
Other Cyber Monday findings
Buy Now Pay Later (BNPL) Crosses $1 Billion Milestone
- Usage of the flexible buy now, pay later (BNPL) payment method hit an all-time high, driving $1.03 billion in online spend (up 4.2% year over year). Eight-in-10 (79.4%) of BNPL transactions happened on a mobile device on Cyber Monday.
- Traffic to U.S. retail sites (measured by shoppers clicking on a link) from generative AI-powered chat services and browsers increased by 670%. In the season so far (Nov. 1 to Dec. 1), AI traffic is up 760%.
- Social media share of revenue came in at 3.6%, up a significant 56.5% year over year, which includes social media influencers, revenue share came in at 21.8%, up 7.4% year over year.
- Close to six-in-10 (57.5%) online sales came through a mobile device (compared to desktop), representing $8.2 billion in spend (up 8% year over year).
- More than half of online spend (57%) was driven by just three categories including electronics ($3.7 billion, up 12.8% year over year), apparel ($2.6 billion, up 5.2% year over year), and furniture ($1.8 billion, up 5.4% year over year).
Season-to-date (Nov. 1 to Dec. 1), Adobe says U.S. consumers have spent a total of $137.4 billion online, up 7.2% year over year. Mobile shopping has driven a 52.8% share of online sales so far, representing $73.7 billion in spend and up 7.2% year over year. BNPL has driven $10.1 billion in spend, up 9% year over year.
Salesforce – Agentic AI, price increases help drive record Cyber Week growth
Salesforce also recorded impressive year-over-year increases in global and U.S. digital sales during Cyber Monday and Cyber Week, crediting the rapid growth of AI agents, rising average selling price and higher order volume as key factors.
According to Salesforce, global online sales on Cyber Monday reached $53 billion (up 7% year over year) and $13.6 billion in the U.S. (up 6% year over year). Online order volumes grew 2% globally and 3% in the U.S. Average selling price grew 6% year over year both in the U.S. and globally on Cyber Monday.
Salesforce also found that AI and agents influenced $9.3 billion in global online sales on Cyber Monday and $2 billion in the U.S. The share of global and U.S. traffic from third-party AI agent channels on Cyber Monday (such as ChatGPT and Perplexity) tripled compared to the same time period last year. Agentic customer service conversations on Cyber Monday grew 67% compared to the previous week globally.
Social platforms drove 14% of all global digital traffic to retailers’ sites and 15% in the U.S., up from 12% tracked by Salesforce in both regions in 2024. Average discount rates both globally and in the U.S. saw a marginal increase from 2024 at 27% and 28%.
During Cyber Week, Salesforce analysis indicates global online sales grew to $336.6 billion (up 7% year over year and slightly ahead of its projections). U.S. online sales grew to $79.6 billion (up 5% year over year) across Cyber Week. The ASP for the U.S. and global remained at 6% across Cyber Week.
[READ MORE: Salesforce: Cyber Week will break records with $334B in online sales]
Across the entire Cyber Week, Salesforce says AI and agents influenced 20% of all orders, accounting for $67 billion in global sales. In the U.S., AI and agents drove 17% of orders, or $13.5 billion in sales. Seventy-eight percent of global online traffic and 70% of orders came from mobile devices.
“This Cyber Week data confirms a complete shift: AI agents are no longer just a cost-saving measure, but an incredible purchase and productivity accelerator in commerce,” said Caila Schwartz, director of consumer insights at Salesforce. "Cyber Week 2025 delivered on its promise as a definitive record-setter, underscoring the sustained global shift to digital commerce… earmarked by the help of AI agents to drive better product discovery and service interactions."
