Adobe: Cyber Monday digital sales expected to set new record of $14.2B
Cyber Monday forecasts indicate it will retain its standing as the biggest single online shopping day of the year.
According to Adobe, U.S. consumers will spend a record $14.2 billion online on Cyber Monday, the traditional name given the Monday after Thanksgiving (Dec. 1). This represents a 6.3% increase from the 2024 record-setting total of $13.3 billion.
It also surpasses the record It also surpasses the $11.8 billion Adobe estimates U.S. consumers spent online during Black Friday (Nov. 28), a new record for that date.
[READ MORE: AI, mobile, discounts help drive online Black Friday sales higher]
Salesforce forecasts that Cyber Monday will drive $53.7 billion in global online sales (up 8% year-over-year) and $13.4 billion in the U.S. (up 4% year-over-year).
Between the hours of 8 p.m. and 10 p.m. ET on Monday, Dec. 1, U.S. Adobe expects online spending to peak, with $16 million spent every minute. Mobile shopping is expected to drive 58% of online sales on Cyber Monday (compared to desktop). This represents $8.2 billion in spend (up 7.9% year-over-year).
On Cyber Monday, Adobe also expects more than half of U.S. online spend (57%) to be driven by three categories including electronics ($3.6 billion, up 12.5% year-over-year), apparel ($2.7 billion, up 5.8% year-over-year), and furniture ($1.8 billion, up 5.2% year-over-year).
Online sales are set to rise by 1,900% in Bluetooth headphones and speakers (compared to. average spending levels in October 2025), along with televisions (up 1,800%), smartwatches and fitness trackers (up 1,600%), video game consoles (up 1,600%), refrigerators and freezers (up 1,400%), small kitchen appliances (up 1,400%), power tools (up 1,200%), computers (up 1,200%), jewelry (up 1,000%), outerwear (up 900%), activewear (up 800%), mattresses (up 600%), and home office furniture (up 500%).
According to Adobe, the product categories with deepest online discounts for Cyber Monday will include electronics, with discounts peaking 30% off listed price, as well as toys (27%), apparel (26%) and computers (24%).
Adobe also expects that on Cyber Monday, the share-of-units-sold for the most expensive goods is set to increase by 21%, continuing a trend seen on Black Friday of shoppers leveraging discounts to purchase higher-ticket items and not just to receive the lowest possible prices.
Other findings
- Buy now, pay later (BNPL) flexible payment usage is set to cross the $1 billion milestone ($1.04 billion, up 5% year-over-year), which would make Cyber Monday the biggest single day on record for BNPL usage.
- On Cyber Monday, artificial intelligence traffic to U.S. retail sites (measured by shoppers clicking on a link) is expected to increase by 670% year-over-year. Consumers are expected to use generative AI most for purchases in categories including appliances, toys, video games, electronics, and jewelry.
"While we expect record spend online today for Cyber Monday, Black Friday is challenging its dominance as the big e-commerce moment of the year," said Vivek Pandya, lead analyst, Adobe Digital Insights. "Consumers now expect comparable deals to happen earlier during Cyber Week, and many are not waiting to hit the buy button. Cyber Monday has essentially become ‘last call’ for big discounts during the holiday season, with electronics and apparel set to take the lion’s share of online spend."
