Will this be the next big store brand from Williams Sonoma?

A retailer that specializes in reproductions of classic lighting products and house parts is quietly expanding under the ownership of Williams-Sonoma.



Rejuvenation is set to open its first location in Chicago. Founded in 1977 as an architectural salvage store and acquired by Williams-Sonoma in 2011, the Portland, Oregon-based retailer specializes in lighting fixtures and house parts, including bath hardware and door and cabinet hardware, which are based on “the best pieces of the past” and reinterpreted for modern taste. Many of the goods in the company’s core lighting and hardware categories are made at its manufacturing facility in Portland.



Rejuvenation also sources vintage home products, restoring the goods and selling them online and in its stores.



The Chicago store, which will also sell in-home design services, will be located in the city’s Lincoln Park neighborhood and span 6,000 sq. ft. It will be the company’s seventh store, with existing locations in Atlanta, Seattle, Portland, Oregon, and three in California (Palo Alto, Berkeley, and Los Angeles).



In May, on Williams Sonoma’s quarterly conference call, CEO Laura Alber said Rejuvenation’s expansion into new categories, including furniture, continues to accelerate. She cited the upcoming Chicago store, and added the company is pleased with the online and store performance at Rejuvenation.



“We see opportunities to accelerate growth, both at retail and online,” Alber said on the call.



Rejuvenation is also expanding its national reach via a deal to serve as the strategic lighting partner for home furnishings retailer Perch, which showcases high-end kitchen, bathroom and outdoor appliance brands in an experiential store environment.