West Elm will open its first Idaho store, in downtown Boise, on Thursday, June 9.
The 14,158-sq.-ft. -store incorporated wooden “Tater Blocks” salvaged from the renovation of Simplot’s Caldwell-based potato storage facility into the store’s custom interior design. The blocks, once used as industrial flooring for potato storage facilities, have been repurposed to create a unique art installation at the new store.
“We are honored to incorporate materials representing the region’s unique agricultural heritage into our first Idaho store,” said West Elm president Jim Brett. “
Based in Brooklyn, New York, West Elm operates 87 stores nationwide. It is a division of Williams-Sonoma.