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Home furnishings retailer entering new state

6/3/2016

West Elm will open its first Idaho store, in downtown Boise, on Thursday, June 9.



The 14,158-sq.-ft. -store incorporated wooden “Tater Blocks” salvaged from the renovation of Simplot’s Caldwell-based potato storage facility into the store’s custom interior design. The blocks, once used as industrial flooring for potato storage facilities, have been repurposed to create a unique art installation at the new store.



“We are honored to incorporate materials representing the region’s unique agricultural heritage into our first Idaho store,” said West Elm president Jim Brett. “



Based in Brooklyn, New York, West Elm operates 87 stores nationwide. It is a division of Williams-Sonoma.


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