Walmart

Walmart may be planning to release its proprietary Walmart Pay mobile wallet application this year, but at least online is preparing for a varied digital payment landscape.

Walmart will accept the MasterPass by MasterCard digital payments platform in 2016 for online purchases, including mobile commerce. The platform securely stores payment and shipping information, which is accessible when a consumer checks out using the “Buy with MasterPass” button and logs into their account from any connected device.

I left Walmart to pursue what I saw as the future of retail. In my exit interview with Mike Duke (at that time president and CEO of Walmart International) he asked me what I meant by the future of retail. Having worked in the international division, Sam’s Club and Costco prior to that, the future I saw at the time revolved around leveraging data and managing technology to understand customers in a granular fashion and speaking to them directly as individuals with highly lifestyle relevant products and services.

The New Year is here, and it’s time to make annual resolutions. When it comes to their IT activities, retailers should resolve to make improvements in the following three areas.

Innovation
The days of IT being responsible for “keeping the lights on” are long over. Enterprise systems are still required to perform basic but crucial tasks such as finance and HR, but any retailer looking to compete in 2016 needs to look far past the boundaries of simple task automation.

Walmart and the Walmart Foundation is out with its annual Giving Report, which puts a monetary value on all the ways the retailer and its charitable arm sought to make a difference during the 2015 fiscal year.

From a big picture standpoint, Walmart and the Walmart Foundation donated more than $1.4 billion in cash and in kind donations, primarily food, and Walmart’s 2.2 million employees also contributed more than 1.5 million hours of their time outside of work to volunteer causes.

A week after Walmart announced it would launch a mobile payment solution, one of its chief rivals is reported to be working on the same.

Target Corp. is in the early stages of developing its own mobile wallet, according to Reuters, but it has not yet committed to launching the product.

As Walmart prepares to launch its Walmart Pay mobile pay solution, the discounter should study Starbucks’ success in the mobile payments area, according to a report by TheStreet.

Starbucks rolled out its mobile wallet in 2011, and mobile payment now accounts for 21% of all transactions in U.S. company-owned stores. If Walmart wants to get even close to those numbers, it will have to follow Starbucks’ lead and make sure that its mobile payment solution provides a real value to consumers.

Walmart has recalled marketing executive Tony Rogers from his post in China to lead the retailer’s domestic marketing efforts.

Unconfirmed media reports indicate Target is in the early stages of developing its own mobile payment solution.