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Walmart aims to go viral with holiday campaign
Walmart has kicked off one of its most omnichannel marketing campaigns ever with its Holiday Sing to Salute Military Families.
The nationwide campaign encourages the public to sing a portion of a classic holiday song while capturing it on video, and then post the video on social media channels to show support for members of the military and their families.
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American Express Serve adds Dollar General, Rite Aid as card reload providers
American Express Serve announced this week that it and Rite Aid and Dollar General had joined forces to allow American Express Serve account holders to add money to their cards at the retailers’ locations around the country. The two companies join CVS/pharmacy, Family Dollar, Family Dollar, Walmart and 7-Eleven as places where customers can do a Free Cash Reload of their cards.