Von Maur

Malls are dying?  Not the ones that succeed in turning themselves into “The Third Place.”

The Iowa-based department store chain Von Maur has decided to close its store at Valley West Mall in Des Moines next fall and open a new store in the metro’s other mall, Jordan Creek Town Center.

PREIT, one of a number of traditional mall owners engaged in major renovations, reaped outstanding results from its efforts at re-done centers over the holidays.

As part of Von Maur's march beyond its core Heartland markets, in 2008 it opened a 130,000-sq.-ft. anchor store at the 1.1 million-sq.-ft. The Greene Town Center, located in Beavercreek, Ohio, and owned by MPI. That store has become the fashion heartbeat of a vibrant mixed-use destination that was originally built by MPI in 2006, expanded in 2008, and slated to expand again in 2014 with another 40,000 sq. ft. of retail.

Von Maur got its start like many of its department store peers: An immigrant with an American dream opened a downtown store, customers came, they shopped, the brand took hold and took off.

In the case of the midwestern upscale department store banner Von Maur, the dreamer was German immigrant J.H.C. Petersen, who opened a downtown storefront in Davenport, Iowa, in 1872. He and his sons grew the business and sold it nearly a half-century later to a partnership that included two Austrian brothers -- C.J. and Cable von Maur, whose family gained full ownership by 1937.

Davenport, Iowa -- Von Maur Department Stores announced Wednesday it has signed a contract to open a 150,000-sq.-ft. store at the GGP-owned Quail Springs Mall in Oklahoma City in fall 2014.

The store will be the company's first location in Oklahoma.