SAP America

Walldorf, Germany – SAP AG is releasing cloud-based Rapid Deployment solutions designed to simplify deployments and move existing SAP applications to the cloud with best practices in a predictable manner that helps minimize business disruption while new solutions are implemented. SAP Rapid Deployment solutions follow a universally applicable approach for customers deploying across the cloud, on premise or in hybrid landscapes.

New York - Macys.com has successfully deployed the SAP InfiniteInsight solution to help better understand customer buying behavior and optimize email and website marketing campaigns. The company had a number of variables to understand when it came to understanding likelihood of a customer to spend in a certain product category.

In an era of Big Data, retailers are finding new ways to leverage that information to improve processes and consumer engagement. However, there’s one area where Big Data can have a big impact that companies in the retail space may be missing: real estate.

Mark Ledbetter, global VP retail strategy for SAP, recently spoke with Chain Store Age about the promise of Big Data for retail real estate, and how retailers can best take advantage of it.

Where does retail real estate data originate?

New York – Retail marketers say social media and digital, customer data and brand awareness are their top three marketing challenges. Findings from a retail marketing survey SAP conducted with University of Arizona students also showed that survey participants said 100% of respondents cited digital advertising among the most important marketing tools for their organization.

Washington, D.C. -- The Association for Retail Technology Standards (ARTS), a division of the National Retail Federation, is releasing its Change4Charity Standard. If adopted by point-of-sale vendors and donation processors, the standard will lower costs for retailers and support greater participation in charity programs by smaller retailers and non-profits.

In addition to building a nationwide distribution infrastructure Amazon continues to move aggressively on the content front with the latest development involving the launch of Fire TV.

Essen, Germany – German supermarket chain Aldi Nord has selected the SAP for Retail solution portfolio to support its dynamic growth and modernize its retailing. The standard enterprise resource planning (ERP) solution will replace the company’s previous in-house system and will be used to manage retail processes at all company locations, from orders and warehouse management to store deliveries.

Boston – Life is Good is obtaining solutions support through a partnership with Attune Consulting. Since 2007, Life is Good has utilized Attune’s portfolio of business process, technology, training, and support services.