-
SAP: Start back-to-school promos later, focus online
Walldorf, Germany – Retailers should consider waiting until August to launch back-to-school promotions and focus them heavily on online shoppers. According to new data from SAP, consumer sentiment toward back-to-school advertising doesn’t become positive till the end of July.
Dynamic Perspective and Firefly — that make Fire a compelling product that won’t get lost in the mix.