SAP America

Dallas – SAP previewed a mobile app called Snap at its SAP Retail Forum held in Dallas Oct. 7-9. Designed for both tablets and smartphones, Snap is aimed at consumers who purchase items that require DIY assembly.

Dallas – Increased one-to-one personalization and a growing global economy are two key “megatrends” that will help steer the future direction of retail, according to Dr. Chakib Bhoudry, executive VP of retail industry solutions for SAP. Bhoudry discussed these and other trends in his Oct. 8 keynote address, “Megatrends and the Future of Retailing,” at the SAP Retail Forum 2013 in Dallas.

Dallas -- To help retailers better understand and act on consumer behavior in the fast changing retail market place, SAP AG announced the SAP Customer Activity Repository application, a new retail data repository powered by the SAP HANA platform. 

New York -- Canada’s Loblaw Cos. announced a series of executive appointments, including the naming of Mark Butler as executive VP integration.

In the newly created role, Butler will take on responsibility for planning the integration of Shoppers Drug Mart, while ensuring it remains an independent division. He has 37 years with Loblaw, and most recently was executive VP conventional division.

Loblaw has announced a string of executive moves, including the appointment of Mark Butler as EVP integration, who is charged with integrating the recently acquired Shoppers Drug Mart.

In the newly created role, Butler will take on responsibility for planning the integration of Shoppers Drug Mart, while ensuring it remains an independent division. And subject to completion of the transaction following review by the Competition Bureau, Butler will lead the team charged with delivering synergies. He has 37 years with Loblaw, and most recently was EVP conventional division.

New York -- Accenture and SAP AG are jointly releasing a new application called the Marketing Performance Solution by Accenture and SAP. Sold by Accenture, the solution enables retail chief marketing officers (CMOs) view and act on centralized key marketing performance data such as sales figures, media spend and social reach in near real-time.

New York -- Parents shopping for back –to-school goods react positively to ads that focus on sales and deals to maximize their appeal to shoppers, according to SAP Retail, and they react negatively to commercials that only serve as a reminder of the season. Using SAP’s social media analytics software, the company gathered social sentiment around the 2013 back-to-school season, analyzing more than 600,000 conversations across social channels, including Twitter and Facebook.

Walldorf, Germany -- SAP AG and Hybris announced that SAP has completed the acquisition of Hybris, a leader in commerce technology. The two companies said they plan to combine the omni-channel commerce solutions of Hybris with robust enterprise technology and in-memory, cloud and mobile innovations from SAP to help facilitate new levels of customer insight and engagement.