Recreational Equipment, Inc. (REI)

REI has opened it largest location on the East Coast, a 51,000-sq.ft. flagship in Washington, D.C.   The store is designed to offer members of the outdoor community a place to meet and plan adventures — and shop for outdoor gear. It includes such features as a 1,052-sq.-ft. cafe, outdoor courtyard with a fire pit and tables, and a community space that offers a robust schedule of free and low-cost classes in-store classes for cycling, paddling, fitness, hiking and camping, climbing, snow sports, photography and wilderness medicine.

While many retailers still struggle with how to leverage the Black Friday sales frenzy, REI has other plans in mind.   For the second year, REI will remain closed on both Thanksgiving Day and Black Friday, the busiest shopping day of the year. “Instead of feeding the Black Friday frenzy, we're closing our 149 stores and giving our 12,287 employees a paid day off,” REI’s website reported.   

The venue where the Beatles performed their first concert in the United States now houses REI’s newest flagship location.  

Never mind going for the gold, REI has visions of platinum — LEED platinum, that is.    Outdoor retailer REI has designed its distribution center to be ‘Net Zero Energy.’ By creating a facility that produces enough renewable energy to meet its own annual energy consumption requirements, REI hopes earns LEED Platinum status — the highest level in the U.S. Green Building Council’s (USGBC) rating system.   

Although most Americans are still irritated to see holiday items appear in the store alongside Halloween goodies and don’t like stores being open on Thanksgiving, attitudes are beginning to change.   

Beauty giant Sephora scores the highest when it comes to online gifting.    That’s according to RSR Research’s sixth annual digital gifting benchmarking report.  Sephora came out on top, scoring 55 points out of a possible 66 points, followed by Starbucks (50.5) and The Home Depot (46.5). Rounding out the top five: Dunkin’ Donuts (44.5) and Amazon (43). (The top 25 retailers in the study are listed at the end of article.)    

Groupon, One Kings Lane and ModCloth have the top-rated mobile apps in the retail industry.   That’s according to a study conducted by Application Resource Center, which analyzed data taken from 1.2 million user reviews posted on the Apple and Google Play app stores for 50 retailers. (The retailers were reviewed represented the retailers with the most mobile app sales in 2015.)  

Image credit: Ted Eytan, CC by 2.0   While many retailers are focused on making stores a destination to experience, some aim for an even higher level of customer engagement by casting themselves in the role of community center.     Others have even become a global destination for enthusiasts. These retailers understand that one way to energize a fervent fan base is to offer a singular fan base. Here are a few examples: