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Recreational Equipment, Inc. (REI)

  • No sales, no crowds, no Black Friday at REI

    REI has shocked the retail industry — and shoppers — with its decision to lock its doors on one of the biggest and most profitable shopping days of the year.

    The retailer says it will be closed not only on Thanksgiving Day but also on Black Friday. REI.com will operate as normal on Thanksgiving. On Black Friday, REI.com will have a black takeover screen encouraging people to get outside. Customers will still be able to view product and make a purchase on Black Friday, but the order will not be processed until Saturday.

  • What’s in Store for the Customer Experience?

    “I’ll try the red.” It’s a phrase heard in bars and restaurants across the globe. But in Nordstrom, at their tapas bar? It’s wine in a department store one week, and perhaps a pint or a flight at Bar Lamar in Whole Foods the next, because who could say no to a nice aperitif while picking up the weekly groceries?

  • Trademark launches micro-restaurant program to attract local entrepreneurs

    Fort Worth, Texas -- Trademark Property Co. is launching a micro-restaurant program dedicated to attracting unique restaurant concepts to Waterside in Fort Worth, Texas.

  • WATERSIDE

    Location: Fort Worth, Texas

    Size: 63-acre mixed-use development, 175,000 sq. ft. to 200,000 sq. ft. of retail space and riverside restaurants, 20 acres of multi-family and townhomes, 200,000 sq. ft. of office space, and a signature hotel site

    Owner: Trademark Property Co. Key Tenants: Whole Foods Market, REI, Taco Diner, Zoes Kitchen, Blaze Fire’d Pizza and Sleep Train

  • REI promotes 25-veteran

    REI has promoted Rachel Ligtenberg to VP of retail following a 25-year tenure with the company.

    In her new role, she adds retail operations to her current responsibilities of leading store design, visual merchandising and the co-op's flagship strategy.

    Ligtenberg will continue to enhance REI's retail experience through new store design concepts to showcase its products, services and educational programs.

  • REI promotes 25-veteran

    REI has promoted Rachel Ligtenberg to VP of retail following a 25-year tenure with the company.

    In her new role, she adds retail operations to her current responsibilities of leading store design, visual merchandising and the co-op's flagship strategy.

    Ligtenberg will continue to enhance REI's retail experience through new store design concepts to showcase its products, services and educational programs.

  • REI names former Nordstrom exec as first-ever CIO; recruiting tech talent

    Seattle -- REI has named its first-ever CIO. The outdoor specialty retailer company is also on the hunt for talented techies to join its ranks.

    REI promoted Julie Averill to CIO, where she will continue to lead REI’s technology organization. A 25-year technology veteran, Averill joined REI in 2014 and most recently served as VP of information technology.

  • REI gets its first ever CIO

    REI has grown to 140 stores in 33 states with a sizable e-commerce operation. Imagine what the company will be able to do now that it has finally named a chief information officer and gotten aggressive about recruiting technology talent.

    The national outdoor specialty retailer elevated Julie Averill to the role of CIO after the 25 year technology veteran joined the company last year as senior vice president of information technology. She joined REI from Nordstrom where she served as the department store retailer’s vice president of technology.

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