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Recreational Equipment, Inc. (REI)

  • Getting Ahead of the Safety Curve: Keys to Building a Successful Active Threat Plan

    As the national conversation regarding violence in the workplace suggests a heightened awareness stemming from increased media coverage, recent studies suggest there may be statistical evidence supporting this perceived frequency.

  • Learning to love mobile in age of enterprise apps

    A disconnect between brick-and-mortar retailers and their mobile strategies could be hurting sales.

  • REI to expand footprint in two states

    Specialty outdoor retailer REI is on the move.

    The company has two new stores in the works, one in Rochester, New York, and the other in Winter Park, Florida.

    Expected to open in fall 2016, REI Rochester will be located at CityGate, which is in the heart of the city's university and hospital district. With the Finger Lakes and several ski resorts nearby, the 27,000-sq.-ft. store will carry gear and apparel for snow and water sports.

  • Brands to Watch in 2016

    Which brands will break new ground, fall from grace, or overcome obstacles in 2016? Here’s my list of brands to watch in 2016. Since I couldn’t narrow the list to a handful as I’ve done in past years, I decided to expand the list to 26, one for each letter of the alphabet.

    So here’s a brand-builder’s almanac for the coming year:

  • Study: Omnichannel experience has a ways to go

    Retailers need to improve several aspects of their omnichannel customer engagement strategies if they want to truly satisfy customers.

  • With merger completed, design firm makes senior appointments

    Callison and RTKL have officially joined forces as CallisonRTKL.

    The firm announced several senior-level appointments to launch its next level of growth:

    Eric Lagerberg (New York) has been named executive VP and will serve as global practice group leader for retail stores and regional director of North America for CallisonRTKL.

  • Study: What retailer leads in holiday shipping speed?

    Only one retailer has averaged online deliveries in one day so far this holiday season.

    According to a Kurt Salmon study of online orders from 62 retailers across a broad range of categories, including brick-and-mortar and online-only retailers, Zappos kicked delivery into a higher gear than any other analyzed retailer with an average of delivery in one day.

  • Retailers with the best return policies—and the worst

    When it comes to return policies, Nordstrom and Forever 21 couldn’t be further apart.

    At least that’s according to an annual survey of return policies by GOBankingRates.com. The study rated Nordstrom as offering the best return policies of 2015, with Forever 21 offering the worst.

    “Return policies should be a big consideration for holiday shoppers — two-thirds of people return at least one holiday gift,” said Elyssa Kirkham, lead reporter on the GOBankingRates study.

  • Retailers with the best--and worst--return policies

    When it comes to return policies, Nordstrom and Forever 21 couldn’t be further apart.

  • Will REI's Black Friday rebellion pay off?

    REI's plea asking shoppers to skip Black Friday and go outside has prompted nearly 1 million endorsements for the retailer's #OptOutside social media campaign.

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