Toys ‘R’ Us to open Thanksgiving Day for third year in a row

While some retailers are taking a stand this year against opening on Thanksgiving Day and even Black Friday, Toys “R” Us thinks its customers will be ready to do some shopping after their turkey dinners.



The toy retailer announced that its stores will open at 5 p.m. on Nov. 26, the same time as last year. Stores will remain open through 11 p.m. on Nov. 27.



Last month outdoors retailer REI said it would close on Thanksgiving Day and Black Friday. GameStop, At Home and Staples have also announced they would not open on Thanksgiving.



“Each year, we carefully evaluate customer feedback and consumer insights to determine how we can best help those customers eager to get a jumpstart on crossing off items on their gift lists,” said Joe Venezia, senior VP, store operations, Toys “R” Us, U.S. “We are excited to welcome shoppers into our stores, providing big savings and expert services as the holiday shopping season officially begins.”



Toys “R” Us will once again offer a range of in-store and digital offerings:



In-store toy specialists: Special toy aficionados will assist busy shoppers with expert advice on everything from hot toys and top deals to time-saving services and incentive programs.



Localized maps: Throughout the holiday season and beyond, the company will offer digital and physical store-specific maps to help customers quickly locate those items at the top of kids’ wish lists. By visiting Toysrus.com/guide, texting ‘GUIDE’ to 78697, or scanning a QR code found on store signage, gift-givers can search for products by name and identify the in-aisle location.



Rapid checkout: Toys “R” Us stores will have all registers open, as well as an Express Lane for gift-givers purchasing four items or less, providing shoppers with a streamlined, expedited experience from entrance to exit.

Online shopping made simple: Those who shop from home or on-the-go will receive the same assistance they expect from Toys “R” Us with live chat availability, including real-time gift guidance and answers to product questions on Toysrus.com all season long.



Convenience: Toys “R” Us is once again providing Free Layaway, waiving the usual $5 service fee. Plus the retailer will offer its Price Match Guarantee, Free Store Pickup and a new $19 free shipping minimum for online purchases.