Pinterest

PayPal is entering the buy button arena in a big way.

The new PayPal Commerce service, currently running in closed beta, allows retailers to embed buy buttons into any digital format they choose. This includes blogs, emails, online ads, apps, and social shares. PayPal Commerce is based on a set of open application program interfaces (APIs) and also offers a software developer kit (SDK), making it platform-agnostic and fully embeddable.

Chain Store Age spoke to industry experts to get a sense of where four strong trends in retail technology — mobile payment, same-day delivery, Internet of Things and social commerce — are heading in 2016. We also offer a sneak peek at the burgeoning trend of visual search.

In many ways, 2015 marked the year the customer truly took over. Retailers recognized that constant connectivity and increasingly sophisticated consumer devices have created an environment where customers decide what they want, when and how they want it, and then choose the retailer who can best meet their needs.

In this environment, retailers scrambled to engage customers in a more personalized and direct way than ever before. Here are the top three customer engagement trends of 2015.

On the Go

Pinterest is adding a new feature to its Buyable Pins in-app purchase mechanism aimed at price-conscious shoppers.

Pinterest is adding a new feature to its Buyable Pins in-app purchase mechanism aimed at price-conscious shoppers.

Social commerce is evolving, which means the omnichannel world is changing, too. Even the mere definition of omnichannel is in flux as the lines between commerce and communication blur and new platforms proliferate.

It’s been a slow evolution, with many attempts to perfect social commerce resulting in failure. Will consumers ever have a world where commerce is one with their social experience? Right now the experience is a lot like being at a party, talking with friends, only to be interrupted by an uninvited guest trying to sell you fabric softener.

Digital media company Mashable and Visa are doing a little mashing of their own to launch a new online retail entity.

Digital media company Mashable and Visa are doing a little mashing of their own to launch a new online retail entity.

The two companies have launched the Mashable Shop, an e-commerce storefront accessible via the Mashable media site. Mashable Shop offers both original apparel and accessories, as well curated technology products and select merchandise from Williams-Sonoma. The Visa Checkout online payment service will be the exclusive form of payment.