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Pinterest extends shopping further
Two new offerings from Pinterest make the visually-oriented social media platform even more accessible for e-commerce.
First, Pinterest is launching a new feature called Pinterest Shop. Every day, Pinterest will offer what it calls “hand-picked” product selections. The curated assortments will include products from major retailers like Bloomingdale’s and Nordstrom, as well as from smaller boutique retailers.
Pinterest will roll out Pinterest Shop for desktop and mobile in the next couple of weeks.
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Survey: Social commerce comes of age
Although social commerce is still relatively new, it appears to be quickly gaining acceptance with consumers.
According to a new survey of more than 1,500 U.S. consumers from Citi Retail Services, social commerce, or the concept of using social media to drive sales, is evolving and growing at a faster pace than all other online channels. And shoppers are buying in.

