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  • Visualizing sales on Instagram

    A new e-commerce integration will empower online retailers to sell goods directly through Instagram.

    Springbot, an e-commerce marketing platform designed for online stores, has integrated with Instagram to allow the creation of customized shopping pages through a Magento or Shopify merchant’s Instagram profile. Springbot already provides the tracking of revenue attribution for retailers on Facebook, Pinterest and Twitter.

  • Social shopping arena gets more crowded

    Twitter, Facebook, Instagram, Pinterest and YouTube have some new competition as social commerce tools.

    Visual commerce provider Curalate is releasing Curalate Reveal, a new solution enabling consumers to discover and shop products by clicking on images in blogs. Thus retailers can create shopping experiences on their own blogs or blogs of key influencers.

  • Another social platform becomes a shopping channel

    Twitter, Facebook, Instagram, Pinterest and YouTube have some new competition as social commerce tools.

    Visual commerce provider Curalate is releasing Curalate Reveal, a new solution enabling consumers to discover and shop products by clicking on images in blogs. Thus retailers can create shopping experiences on their own blogs or blogs of key influencers.

  • Survey: Holiday texts pay off for brick-and-mortar retailers

    Instead of sending holiday cards, retailers with physical stores may want to send texts, instead.

    According to the new seventh Annual Holiday Research Study from e-commerce technology platform MarketLive, 78% of shoppers are likely to visit a store as a result of a text promotion or alert via mobile device.

    In addition, 56% of shoppers look for gift ideas on social sites like Pinterest, and 55% are now comfortable with sharing their preferences with retailers in exchange for convenience and personalized product recommendations

  • Study: E-commerce keeps growing

    The retail revolution may not be televised, but it will be digitized.

    The new Q3 E-commerce Pulse from predictive analytics platform provider Custora shows that e-commerce revenue grew a healthy 11.8% year-over-year in third quarter 2015. E-commerce transactions rose an almost identical 11.6%.

    Mobile continued to grow in significance as a channel for e-commerce in the quarter. Phones and tablets made up a combined 28.7% of e-commerce transactions, up from 23.1% of orders during the same time the prior year.

  • Lumber Liquidators building customer engagement

    Troubled retailer Lumber Liquidators is reaching out to customers in a new and unusual way.

    The company, which has experienced significant financial difficulty since 60 Minutes ran a report in March alleging dangerously high levels of formaldehyde in Chinese hardwood products it sells, is launching an online “Before and After” gallery.

  • Pinterest makes buying even easier

    Another day, another social network makes it easier for consumers to purchase goods without leaving a retailer’s social page.

    Pinterest is adding three major new e-commerce platforms and a whole bunch of retailers to its existing “Buyable Pins” feature.

  • YouTube shows new sales potential

    Videos just became more valuable to retailers. YouTube is releasing Shopping ads, a new advertising format that lets viewers click and buy products directly from videos.

  • Want it now? Social media can help

    Social media has evolved into a powerful marketing tool for retailers. But so far, social commerce is not yet a major transactional channel.

    Twitter is the latest social platform to attempt to take advantage of social media’s immediacy to offer direct purchase functionality aimed at impulse shoppers.

  • The social shopping experiment continues

    Social media has evolved into a powerful marketing tool for retailers. But so far, social commerce is not yet a major transactional channel.

    Twitter is the latest social platform to attempt to take advantage of social media’s immediacy to offer direct purchase functionality aimed at impulse shoppers.

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