PacSun

NEWPORT BEACH, Calif — Struggling specialty retailer PacSun is hoping a new campaign and some re-branding will help turn things around. To rebuild its image, the company has enlisted Juxt Interactive to create an immersive brand experience designed to coincide with the formal unveiling of the retailer’s new “Golden State of Mind” positioning, which includes the website GSOM.com, and is supposed to reflect the fluid, relaxed nature of the Golden State.

ANAHEIM, Calif. — Pacific Sunwear of Calif. Inc. reported Tuesday that its loss for the quarter ended Jan. 28 widened to $38.1 million, compared with a net loss of $35.2 million a year earlier. Sales dipped 1% to $234.2 million from $237.6 million, missing Wall Street’s expected revenue of $245.9 million.

PacSun has been in the throes of a right-sizing effort, working to build sales while closing underperforming stores. The company closed 87 stores during fourth quarter and ended fiscal 2011 with 733 stores.

Anaheim, Calif. -- Pacific Sunwear of Calif. Inc. reported Tuesday that its loss for the quarter ended Jan. 28 widened to $38.1 million, compared with a net loss of $35.2 million a year earlier. Sales dipped 1% to $234.2 million from $237.6 million, missing Wall Street’s expected revenue of $245.9 million.

PacSun has been in the throes of a right-sizing effort, working to build sales while closing underperforming stores. The company closed 87 stores during fourth quarter and ended fiscal 2011 with 733 stores.

Anaheim, Calif. -- Pacific Sunwear of California Inc. reported Wednesday that losses widened in the third quarter to $17.6 million, from $7.1 million a year earlier. The decline was due in large part to charges associated with store closures.

By Jonathan Cobb, [email protected]

South Plainfield, N.J. -- Global Bay Mobile Technologies, a provider of mobile retail software, announced the deployment of its iPad Retailing solution in 300 Pacific Sunwear stores nationwide. The chain plans to implement the solution in an additional 100 stores by yearend.

ANAHEIM, Calif. -- Pacific Sunwear of California announced that total sales for the fourth quarter of fiscal 2010 were $263 million, a decrease of 10% from total sales of $293 million for the fourth quarter of fiscal 2009. Total company same-store sales decreased 7% during the fourth quarter of fiscal 2010.

The company reported a net loss of $35 million, or 53 cents per share, for the fourth quarter of fiscal 2010 compared with a net loss of $36 million, or 56 cents per share, for the fourth quarter of fiscal 2009. 

Anaheim, Calif. -- Pacific Sunwear of California announced that total sales for the fourth quarter of fiscal 2010 were $263 million, a decrease of 10% from total sales of $293 million for the fourth quarter of fiscal 2009. Total company same-store sales decreased 7% during the fourth quarter of fiscal 2010.

The company reported a net loss of $35 million, or 53 cents per share, for the fourth quarter of fiscal 2010 compared with a net loss of $36 million, or 56 cents per share, for the fourth quarter of fiscal 2009.