PacSun

Improved sales in Pacific Sunwear’s men’s division helped bolster the company’s earnings for the second quarter ended Aug. 2.

The company reported earnings of $7.5 million for the quarter, compared to a net loss of $19.2 million in the year-ago period. Comparable store sales inched up 0.3%.

Revenue for the quarter was a better-than-expected $211.7 million, up from $210.1 million last year.

Anaheim, Calif. -- Pacific Sunwear of California Inc. reported fiscal second-quarter earnings of $7.5 million, in line with Wall Street estimates, compared to net loss of $19.2 million in the year ago period, helped by improved sales in its men’s division. But the teen apparel retailer forecast a wider-than-expected loss for the current quarter.


The company posted revenue of $211.7 million in the period, better than expected, up from million from $210.1 million last year.

Hoffman Estates, Ill. – ShopYourWay, the digital loyalty, marketing and shopping platform of Sears and Kmart, is partnering with YouTube celebrities Ricky Dillon and Jenn McCallister. The two social media stars will serve as “curators of cool” on the Shop Your Way site.

Dillon and McCalister collaborated with Shop Your Way to deliver their first semester fashion picks, creating catalogs members can like, follow and share. They have nearly 10 million fans combined on social media networks such as YouTube, Instagram and Twitter.

New York -- Teen apparel retailer PacSun is partnering with content creators from YouTube in a fun back-to-school marketing campaign. The campaign will feature YouTube stars from StyleHaul, an online community of YouTube subscribers dedicated to women’s fashion and beauty, AdWeek reported.

The Wet Seal named Christine Lee EVP and chief merchandising officer, as the retailer of young women’s apparel looks to regain its appeal with core shoppers and reverse several quarters’ worth of double-digit same-store sales declines.

Lee will join Wet Seal on September 3 and in her new role report to company CEO John Goodman. Lee previously served as SVP and general merchandise manager at Pacific Sunwear since 2010. Prior to Pac-Sun, she spent 18 years with Urban Outfitters where she began her career as a sales associate.

Foothill Ranch, Calif. - Christine Lee has been appointed executive VP and chief merchandising officer, starting on Sept. 3. Lee served as senior VP/general merchandise manager, women’s apparel, accessories and design at Pacific Sunwear of California Inc since 2010.

Prior to Pacific Sunwear, Lee spent 18 years with Urban Outfitters Inc. Brieane Breuer, who joined PacSun in 2007 and is the company's current VP of women's design, will replace Lee on an interim basis.

Pacific Sunwear’s SVP of women’s merchandising and design Christine Lee has resigned. Filling the role on an interim basis will be Brieane Breuer, who joined PacSun in 2007 and is the company's current VP of women's design.

Breuer received her master's degree in fashion design and styling from Istituto Marangoni and during the past 13 years has held various merchandising and design roles at high-end fashion brands such as Valentino, as well as at Abercrombie & Fitch.

Anaheim, Calif. - Pacific Sunwear of California Inc. celebrated its inaugural "Golden State of Mind Day" on June 21, which was the first day of summer and the longest day of the year. PacSun ran a full, 20-hour day of events and activations across the U.S.

The #GSOMday hashtag was leveraged throughout the day on PacSun social channels, and all posts supporting GSOM Day are now featured on the PacSun website.