PacSun

CHICAGO — PacSun has partnered with Lyons Consulting Group to upgrade both their e-commerce and mobile sites. 

Lyons Consulting Group migrated the site onto the more robust Demandware platform and added several custom features, including thirteen third party integrations such as Gigya Social Sign in and Visa V.Me. Through this process, lyonscg produced a more flexible front-end, improved content manageability, all while creating a fun, engaging, and intuitive shopping experience when browsing either the ecommerce or mobile sites.

Chicago -- PacSun announced Monday it has partnered with Lyons Consulting Group to upgrade its e-commerce and mobile sites. PacSun said it had outgrown its previous platform and needed a more scalable solution in order to support its growth and provide the shopping capabilities that their shoppers have come to expect.

Anaheim, Calif. -- Pacific Sunwear of California Inc. reported Wednesday a loss of $17.5 million for the second quarter, narrowed from a loss of $19.3 million in the year-ago period.

Results were boosted by a 5% sales in the quarter ended July 28 – to $210.3 million, from $200.9 million last year. Wall Street expected $203.1 million in revenue.

Same-store sales climbed 5%, which included a 7% rise in PacSun’s men’s division and a 2% rise on the women’s side.
 

ANAHEIM, Calif. — Pacific Sunwear of California reported that net sales for the second quarter of fiscal 2012 ended July 28, were $210.3 million versus net sales of $200.9 million for the second quarter of fiscal 2011 ended July 30, 2011.

On a GAAP basis, the xompany reported a loss from continuing operations of $17.5 million, or 26 cents per share, for the second quarter of fiscal 2012, compared with a loss from continuing operations of $17.5 million, or 26 cents per share, for the second quarter of fiscal 2011.

NEWPORT BEACH, Calif — Struggling specialty retailer PacSun is hoping a new campaign and some re-branding will help turn things around. To rebuild its image, the company has enlisted Juxt Interactive to create an immersive brand experience designed to coincide with the formal unveiling of the retailer’s new “Golden State of Mind” positioning, which includes the website GSOM.com, and is supposed to reflect the fluid, relaxed nature of the Golden State.

Anaheim, Calif. -- Pacific Sunwear of Calif. Inc. reported Tuesday that its loss for the quarter ended Jan. 28 widened to $38.1 million, compared with a net loss of $35.2 million a year earlier. Sales dipped 1% to $234.2 million from $237.6 million, missing Wall Street’s expected revenue of $245.9 million.

PacSun has been in the throes of a right-sizing effort, working to build sales while closing underperforming stores. The company closed 87 stores during fourth quarter and ended fiscal 2011 with 733 stores.

ANAHEIM, Calif. — Pacific Sunwear of Calif. Inc. reported Tuesday that its loss for the quarter ended Jan. 28 widened to $38.1 million, compared with a net loss of $35.2 million a year earlier. Sales dipped 1% to $234.2 million from $237.6 million, missing Wall Street’s expected revenue of $245.9 million.

PacSun has been in the throes of a right-sizing effort, working to build sales while closing underperforming stores. The company closed 87 stores during fourth quarter and ended fiscal 2011 with 733 stores.

Anaheim, Calif. -- Pacific Sunwear of California Inc. reported Wednesday that losses widened in the third quarter to $17.6 million, from $7.1 million a year earlier. The decline was due in large part to charges associated with store closures.