PacSun runs omnichannel summer celebration

Anaheim, Calif. - Pacific Sunwear of California Inc. celebrated its inaugural "Golden State of Mind Day" on June 21, which was the first day of summer and the longest day of the year. PacSun ran a full, 20-hour day of events and activations across the U.S.



The #GSOMday hashtag was leveraged throughout the day on PacSun social channels, and all posts supporting GSOM Day are now featured on the PacSun website.