New e-commerce platform helps retailer better serve shoppers
Ulta Beauty is on a roll — offline and on. It’s growing in the physical space, with 100 new stores on tap for 2017, and is also expanding its capabilities in the digital space.
Ulta’s e-commerce sales hit $345.3 million in 2016, and online traffic continues to climb. For its most recently completed quarter, e-commerce sales grew 63.4%, and mobile volume rose more than 90%.