Oracle

Last week, Oracle hosted its second annual Oracle Industry Connect conference in Washington, D.C. This seat of world power was an appropriate setting for a two-day summit explaining how retailers can use technology to obtain better control of every aspect of their enterprises.

Here are three key lessons attendees gleaned from Oracle Industry Connect:

Customers are the Best Salespeople

Washington, D.C. -- An overwhelming majority (70%) of consumers around the globe say that the best way retailers can add value to their shopping experience is to provide easy access to information about their products and services, both online and in stores. That’s one of the key takeaways of a new consumer research study by Oracle.

The 330-unit specialty retailer Kirkland’s is looking to grow sales following a dramatic upgrade to its assortment planning process.

The company switched from a manual system running on Microsoft Excel to Oracle’s portfolio of assortment, financial, location and item planning solutions. Kirkland’s work with Veltio, the leading consultancy in the design, implementation and tuning of Oracle planning and optimization solutions for the retail industry.

Los Angeles -  Fast-fashion giant Forever 21 is on the fast-track, with plans to open 600 stores over the next three years. To help support its rapid growth, the retailer is using Oracle Retail solutions.

Redwood Shores, Calif. – Retailers are sometimes accused of being laggards when it comes to technology and process adoption, but that does not appear to be the case when it comes to marketing. To assess marketing maturity across industries and demonstrate the business impact of modern marketing best practices, Oracle commissioned Forrester Consulting to conduct a global study of marketing decision-makers.

Washington, D.C. - The National Retail Federation (NRF) is launching United for Patent Reform, a new coalition co-chaired by NRF and Oracle and comprised of grocery, hotel, retail, restaurant and technology associations and companies. The coalition will pursue patent reform legislation aimed at curbing abuse of the patent system by “patent trolls.”

New York -- Sports retailer Academy Sports + Outdoors has implemented Oracle Retail solutions to support growth by streamlining merchandising and inventory operations.

The 185-store chain has targeted sales growth in-store and online and, according to Oracle, as retailers manage an increasingly more complex array of customer segments and channels, success hinges on simplifying and optimizing mission-critical operations such as pricing, inventory management and allocation.

To simplify retailers’ IT environments while helping them deliver the commerce anywhere experience consumers expect, Oracle unveiled enhancements to its retail portfolio with the launch of Oracle Retail Release14.1. This release builds on Oracle’s strategy for the combination of Oracle and MICROS, as well as its retail offerings in the cloud.