A Gap brand reaches for the cloud

A specialty retailer is streamlining its merchandising operations.



Gap's Intermix division has become the company's first brand to transition to the cloud. The upscale specialty retailer is leveraging Oracle’s cloud-based platform to drive efficiencies across merchandising and inventory management. The platform supports end-to-end operational efficiencies and empowers the business teams among specialty apparel company Intermix.



By moving Intermix to the cloud, the brand will simplify operations and maintain a consistent merchandising platform. The platform will also enable the chain to take advantage of the dynamic, modern functionality and technology offered in the Oracle Retail Cloud Service.



For example, the technology synchronizes end-to-end merchandising operations from buying to inventory valuation — driving a single version of the truth. Daily tasks, such as purchase order approval and sales auditing, also become more efficient since they are supported by exception-based dashboard notifications and alerts.



Both companies worked in tandem to deploy the solution from strategic planning to go-live. Both teams collaborated on the project and tackled any challenges that arose throughout the process, according to Gap.



“This investment marks the first step on a journey to adopting cloud technology across our global operations,” said Paul Chapman, CIO, Gap.



“We chose Oracle Retail Cloud Services to synchronize our global initiatives and deliver state of the art functionality to Intermix,” Chapman said. “The Intermix team is inspired by the potential of the solutions. They look forward to new capabilities and insights delivered by the Oracle Retail solutions.”



In addition to Intermix, Gap Inc. also operates the Gap, Banana Republic, Old Navy, Athleta and Weddington Way brands.