National Football League (NFL)

GREENSBORO, N.C. — Wrangler has drafted New Orleans Saints quarterback Drew Brees to endorse its denim brand.

One of the most decorated and respected quarterbacks in the NFL, Brees joins Dale Earnhardt Jr. and Brett Favre as brand ambassadors. He will be featured in upcoming marketing campaigns, scheduled to launch in August.

CINCINNATI — Tide will get in on the 2013 NFL Draft action by offering an endorsement deal to the first player drafted to each of the 32 NFL teams, in celebration of their new colors. 

Tide will also reward fans with a gift delivered via Twitter by each of the contracted rookies during the first and second rounds of the draft. The rookies will also ask the fans to share what team colors mean to them by tweeting out using hashtag #AboutOurColors.

CHARLOTTE, N.C. — NFL quarterback Cam Newton's collection for Belk is now available in 133 Belk stores and on Belk.com. This exclusive collection, MADE Cam Newton, offers fashion-forward, versatile, professional and sportswear apparel options for men.

Indianapolis -- Lids Sports Group and the National Football League announced Thursday that Lids will manage multiple retail locations in New Orleans, in addition to operating the principal NFL Shop at Super Bowl Presented by Visa.  

The temporary stores are located within the French Quarter, Riverwalk, and local NFL host hotels as a means to offer Super Bowl spectators alternate sites to purchase official fan gear prior to the NFL season’s championship game.  
 

CHICAGO — The winner of a contest sponsored by the Quaker Oats Co. will appear with an NFL rookie quarterback in an event sponsored by the company to promote healthy living.

ST. LOUIS — New brands Budweiser Black Crown and Beck’s Sapphire will make their national television debut with 30-second ad spots which will air during Super Bowl XLVII on Sunday, February 3 on CBS, Anheuser-Busch announced.

NEW YORK — Tecate and Tecate Light announced the launch of their national retail program focused on helping U.S. Hispanics 21 and older celebrate their passion for football. The brand equity will place bilingual thematic POS materials with the slogan "A Man Knows How to Choose His Team," cross-merchandise and consumer promotions at off-premise locations across the country between Jan. 1 and Feb. 15, 2013.

WEST AURORA, Ill. — Gatorade and USA Today High School Sports have named Lauren Carlini of West Aurora High School as the 2012-13 Gatorade National Volleyball Player of the Year.  

Carlini received the news at West Aurora High School from 2012 Olympic silver medalist April Ross, who earned Gatorade National Volleyball Player of the Year honors in 1999-00.