GameStop names SVP, GM digital business

GRAPEVINE, Texas GameStop announced that Shawn Freeman has joined the company as SVP and GM of digital business, a newly created position within the company.

Freeman is responsible for overseeing and cultivating the company’s digital business strategy. He will work with GameStop’s recently formed Digital Ventures group to maximize the company’s online retail and digital aggregation business. Key to this strategy will be employing a multi-channel approach that embraces GameStop’s more than 6,200 stores across the globe as well as the company’s commerce-enabled Web site GameStop.com.

“Adding an accomplished online business veteran and visionary such as Shawn to our team demonstrates our commitment to establishing a world-class e-commerce and digital business platform that fortifies our leadership in the multi-channel video game entertainment industry,” said Daniel DeMatteo, CEO of GameStop. “Shawn will help bring together and integrate key components to our digital strategy to not only participate in emerging trends in casual, online and mobile gaming, but shape, lead and create new market opportunities.”

Most recently Freeman was president of Chicago-based Ticketsnow.com and SVP resale for Ticketmaster North America where he was responsible for all of Ticketmaster’s resale operations in North America, including key resale partnerships with the NFL and NHL. Previously he was the chief technology officer and general manager of the direct-to-consumer business for Handango.com, a smartphone content retailer with more than 16,000 content partners, on-device application partners, and direct-to-consumer Internet distribution network.