National Football League (NFL)

Russell Athletic brand deployed its brand ambassador and Washington wide receiver Pierre Garcon to three Washington, D.C.-area high schools. Garcon delivered Russell Athletic uniforms to the school's respective football teams.

The teams selected were from Thomas Jefferson (Alexandra, Va.), Theodore Roosevelt (Washington, D.C.) and Springbrook (Silver Spring, Md.).

CHARLOTTE, N.C. — The Belk Bowl today announced that they have finalized a deal that will bring an SEC team to the Belk Bowl beginning in 2014. The agreement extends for six years.

"We are thrilled to have the SEC as a partner for the Belk Bowl. We look forward to bringing the best of college football to Charlotte," said Tim Belk, Belk's chairman and CEO.

Locker Room by LIDS is the name of a new licensed team merchandise department that will appear in 200 Macy’s stores and Macys.com beginning this fall which could help the nation’s largest department store operator become more relevant to sports fans.

New York -- The National Football League has signed an exclusive agreement with Export Now to establish an official online store in China. Similar to its current U.S. e-commerce store, NFLShop.com, the China iteration will sell apparel, equipment and accessories branded with the logos of the NFL and its 32 teams over an e-commerce platform on China's Tmall.com business-to-consumer website.

The new online store is slated to debut in September, in time for the 2013 NFL season.

IRVINE, Calif. — Sanuk, a division of Deckers Outdoor Corporation, has made changes to its sales and marketing teams. The company has appointed Jeff Booth as its core national sales manager and Tommy Campagne as its core marketing manager.

IRVINE, Calif. — Sanuk, a division of Deckers Outdoor Corporation, has made changes to its sales and marketing teams. The company has appointed Jeff Booth as its core national sales manager and Tommy Campagne as its core marketing manager.  

PURCHASE, N.Y. — Ahead of the 84th Major League Baseball All-Star Game in New York, Pepsi has announced a national partnership with New York Yankees All-Star second baseman Robinson Cano.

Cano will be officially welcomed as Pepsi's latest brand ambassador in a tribute spot that will run during the MLB All-Star Game Tuesday, July 16, on Fox.

BALTIMORE — Under Armour is going back to its roots — grassroots football, that is — in its latest global marketing campaign. Things kick off with a 60-second spot called, "Ready for August," which will serve as the centerpiece of phase two of the I Will campaign.

The commercial will be broadcast July 15 on Fox during the 2013 MLB All-Star Game Home Run Derby, and is viewable on YouTube now.