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National Football League (NFL)

  • NFL to set up e-commerce shop in Chinese market

    New York -- The National Football League has signed an exclusive agreement with Export Now to establish an official online store in China. Similar to its current U.S. e-commerce store, NFLShop.com, the China iteration will sell apparel, equipment and accessories branded with the logos of the NFL and its 32 teams over an e-commerce platform on China's Tmall.com business-to-consumer website.

    The new online store is slated to debut in September, in time for the 2013 NFL season.

  • Funky footwear brand strengthens sales and marketing teams

    IRVINE, Calif. — Sanuk, a division of Deckers Outdoor Corporation, has made changes to its sales and marketing teams. The company has appointed Jeff Booth as its core national sales manager and Tommy Campagne as its core marketing manager.

  • Funky footwear brand strengthens sales and marketing teams

    IRVINE, Calif. — Sanuk, a division of Deckers Outdoor Corporation, has made changes to its sales and marketing teams. The company has appointed Jeff Booth as its core national sales manager and Tommy Campagne as its core marketing manager.  

  • Pepsi hits home run with N.Y. Yankees All-Star Cano

    PURCHASE, N.Y. — Ahead of the 84th Major League Baseball All-Star Game in New York, Pepsi has announced a national partnership with New York Yankees All-Star second baseman Robinson Cano.

    Cano will be officially welcomed as Pepsi's latest brand ambassador in a tribute spot that will run during the MLB All-Star Game Tuesday, July 16, on Fox.

  • Under Armour returns to the gridiron

    BALTIMORE — Under Armour is going back to its roots — grassroots football, that is — in its latest global marketing campaign. Things kick off with a 60-second spot called, "Ready for August," which will serve as the centerpiece of phase two of the I Will campaign.

    The commercial will be broadcast July 15 on Fox during the 2013 MLB All-Star Game Home Run Derby, and is viewable on YouTube now.

  • Staples gets into home décor

    FRAMINGHAM, Mass. — Staples is not necessarily a name synonymous with home décor and specifically wall art, but the office products company is looking to change that with the launch of its Sports & Art Photo Gallery. 

  • Crest, Oral-B & NFL to help others ‘Go Pro’

    CINCINNATI — Crest and Oral-B Pro-Health have partnered with Texas A&M offensive tackle Luke Joeckel to promote good oral health and help others ‘Go Pro’ in their careers, with a donation to the international nonprofit organization Dress for Success.

     

  • Saints quarterback a natural fit for Wrangler

    GREENSBORO, N.C. — Wrangler has drafted New Orleans Saints quarterback Drew Brees to endorse its denim brand.

    One of the most decorated and respected quarterbacks in the NFL, Brees joins Dale Earnhardt Jr. and Brett Favre as brand ambassadors. He will be featured in upcoming marketing campaigns, scheduled to launch in August.

  • Tide looks to clean up in NFL draft

    CINCINNATI — Tide will get in on the 2013 NFL Draft action by offering an endorsement deal to the first player drafted to each of the 32 NFL teams, in celebration of their new colors. 

    Tide will also reward fans with a gift delivered via Twitter by each of the contracted rookies during the first and second rounds of the draft. The rookies will also ask the fans to share what team colors mean to them by tweeting out using hashtag #AboutOurColors.

  • Belk scores fashion touchdown with Cam Newton collection

    CHARLOTTE, N.C. — NFL quarterback Cam Newton's collection for Belk is now available in 133 Belk stores and on Belk.com. This exclusive collection, MADE Cam Newton, offers fashion-forward, versatile, professional and sportswear apparel options for men.

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