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National Football League (NFL)

  • Anheuser-Busch makes splash at big game

    ST. LOUIS — New brands Budweiser Black Crown and Beck’s Sapphire will make their national television debut with 30-second ad spots which will air during Super Bowl XLVII on Sunday, February 3 on CBS, Anheuser-Busch announced.

  • Tecate celebrates Hispanic football fans

    NEW YORK — Tecate and Tecate Light announced the launch of their national retail program focused on helping U.S. Hispanics 21 and older celebrate their passion for football. The brand equity will place bilingual thematic POS materials with the slogan "A Man Knows How to Choose His Team," cross-merchandise and consumer promotions at off-premise locations across the country between Jan. 1 and Feb. 15, 2013.

  • Gatorade announces National Volleyball Player of the Year

    WEST AURORA, Ill. — Gatorade and USA Today High School Sports have named Lauren Carlini of West Aurora High School as the 2012-13 Gatorade National Volleyball Player of the Year.  

    Carlini received the news at West Aurora High School from 2012 Olympic silver medalist April Ross, who earned Gatorade National Volleyball Player of the Year honors in 1999-00.

  • Gillette, Green Bay’s Clay Matthews kick off online debate

    BOSTON — Gillette and its brand ambassador and Green Bay Packers Pro Bowl linebacker Clay Matthews have kicked off an online debate forum on Gillette’s Facebook page.

    With the NFL playoffs just around the corner, NFL fans are invited to show their passion and knowledge of the game for a chance to win weekly prizes and a grand prize trip to Super Bowl XLVII.

  • M&M’s makes gift giving even more personal

    MT. ARLINGTON, N.J. — Looking to capitalize on the trend of personalization in time for the holiday season, M&M’s is offering customers who personalize their M&M’s new packaging options and product formats that they can order online.

    Customers can go to Mymms.com, and get creative with their personalized chocolate gift-giving by choosing from iconic "m" acrylic containers, re-sealable stand-up bags with keepsake scoops, holiday stockings, teddy bear gift sets and an upscale gift box with a magnetic closure.

  • Leading retailers, CPG companies take on cancer

    Some of the biggest names in the retail and consumer packaged goods industry were recognized by the American Cancer Society with 2012 Excellence in Philanthropy Awards.

  • Cam Newton scores exclusive collection with Belk

    CHARLOTTE, N.C. — Belk has  partnered with NFL quarterback Cam Newton to launch an exclusive line of men's apparel.

    The Made Cam Newton collection will first include professional apparel options for men and will expand to include accessories and shoes in fall 2013.

  • NFL player popularity revealed at Dick’s

    The nation’s leading sporting goods retailer has introduced a ranking system that shows football fans how sales of their favorite player’s jersey stacks up against the competition.

    It is a clever strategy and feeds into NFL fans fantasy league obsession for statistics and provides Dick’s a lever to heighten shopper engagement and drive sales of big ticket, high margin apparel items that typically retail for upwards of $100.

  • Duracell, Patrick Willis tell consumers 'Trust Your Power'

    BETHEL, Conn. — Duracell has tapped National Football League All-Pro linebacker Patrick Willis for the brand's Trust Your Power program, which aims to encourage fans to follow their dreams.

  • Are you ready for some Snickers?

    Football fans and chocolate aficionados can satisfy both cravings this season at Walmart thanks to an initiative with Mars Chocolate North America.

    The candy company teamed up with Walmart to offer a 40 ounce bag of Snickers limited edition NFL Minis in which product wrappers feature logos of all 32 NFL teams.

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