National Football League (NFL)

Tommy Bahama has entered into an agreement with the National Football League to create an officially licensed collection of premium lifestyle apparel. This collaboration will yield a distinctive series of highly focused Tommy Bahama lifestyle apparel custom designed solely for the NFL.

Dick’s Sporting Goods and ESPN have entered into a multi-year agreement which will allow Dick’s to be the exclusive e-commerce provider of licensed merchandise and sporting goods on ESPN.com and related digital properties.  

Dick’s and ESPN are no strangers. The sporting goods retailer sponsors ESPN's Champ Week coverage for college basketball, and collaborates on content such as Hell Week — an original documentary produced by Dick’s Sporting Goods Films in association with ESPN, which aired on ESPN2 and ESPNU earlier this year.

Overstock.com has released the first commercial in its new series starring NFL coach and Hall-of-Famer Mike Ditka and quarterback Jim McMahon.

"Overstock.com was pleased to bring together the two powerhouses of Mike Ditka and Jim McMahon once again," said Overstock.com co-president, Stormy Simon. "Coach Ditka portrays the same passion and excitement we feel about our business."

Gillette has kicked off its official partnership with Movember by inviting men and women to join Team Gillette, and enlisted Kate Upton as team captain.

The star-studded lineup of Movember supporters also includes Green Bay Packers linebacker Clay Matthews, New York Giants wide receiver Victor Cruz, New England Patriots wide receiver Danny Amendola and New England Revolution defender Kevin Alston.

Mars Chocolate North America has introduced a new set of planning tools to help retailers develop their marketing strategies and build chocolate sales.

The new resources include the 2014 Moments Calendar Video, year-long display programs, a convenience channel 2014 Planning Toolkit, a revamped Mars24seven.com and the Performance Plus Rewards Program.

Harker Heights, Texas — Sam’s Club will open its new Harker Heights, Texas location on Sept. 26 at 8 a.m. The grand opening will feature presentations by the mayor of Harker Heights and the president of the chamber of commerce president. Retired NFL player Ed “Too Tall” Jones will make an appearance from 3 p.m. to 5 p.m.

The new 136,000-sq.-ft. warehouse will bring 175 jobs to the community and feature a fresh bakery, a tire and battery center, a café and a fueling station.

Shopko is building on its 20-year relationship with the Green Bay Packers by unveiling the Shopko Gate, recent completed as part of Lambeau Field’s South End Zone expansion. Thousands of fans will enter the stadium through the new gate Sept. 15 for Green Bay’s first home game of the season.

PLANO, Texas — As the Lay's Stax brand prepares to mark its 10th anniversary, it is teaming up with the National Football League for its first-ever football-themed promotion. 

Lay’s Stax will host a Game Day Click-Off sweepstakes on its Facebook page, where fans of Thursday Night Football and Lay's Stax crisps will have the chance to engage with the brand, share their love of football and win prizes, including a chance to win tickets to Super Bowl XLVIII in New York/New Jersey.