National Football League (NFL)

The Super Bowl gets bigger – and retailers respond with tech
The Super Bowl has become a major U.S. holiday that transcends the sport of football, and retailers are increasingly using technology to capture related spending.
New Tennessee Titans stadium to feature 'Just Walk Out'
The new Nissan Stadium in Nashville will offer frictionless shopping at all concessions stores in partnership with Amazon.

EXCLUSIVE Q&A: JCPenney promotes brand offerings with ‘Real Big Deals’

JCPenney is launching the third installment of a seasonal campaign called “Real Big Deals” that is integrated with the new NFL pro football season.
Dick’s Sporting Goods taps J.J. Watt to help launch virtual House of Sport concept

The nation’s largest sporting goods retailer is teaming up with a pro football legend to guide shoppers through a new immersive online store environment.
Lowe’s extends brand into digital gaming

Lowe’s Companies Inc. is in a new partnership with digital interactive game provider EA Sports.
Retailers respond to the newest omnichannel holiday – the Super Bowl

The Super Bowl is evolving into a mainstream consumer celebration.
Caesars Superdome deploys self-ordering kiosks in time for Super Bowl

Consumers attending Super Bowl LIX will have a streamlined option to select, order and pay for concessions.
Rent the Runway teams with Dallas Cowboys cheerleaders in holiday promo

Rent the Runway is launching a holiday campaign that celebrates the on- and off-field efforts of members of the Dallas Cowboys cheerleading squad.
How football is becoming the latest retail promotional season

Increasingly, retailers are building special omnichannel campaigns around a time of year sacred to many Americans – football season.
JCPenney enlists Shaq, Martha Stewart to host Prime Video promotions

Throughout the football season, JCPenney will be announcing special limited-time offers on Prime Video NFL broadcasts, with help from some famous partners.

National Football League (NFL)

The Super Bowl gets bigger – and retailers respond with tech

New Tennessee Titans stadium to feature 'Just Walk Out'

EXCLUSIVE Q&A: JCPenney promotes brand offerings with ‘Real Big Deals’

Dick’s Sporting Goods taps J.J. Watt to help launch virtual House of Sport concept

Lowe’s extends brand into digital gaming

Retailers respond to the newest omnichannel holiday – the Super Bowl

Caesars Superdome deploys self-ordering kiosks in time for Super Bowl

Rent the Runway teams with Dallas Cowboys cheerleaders in holiday promo

How football is becoming the latest retail promotional season

JCPenney enlists Shaq, Martha Stewart to host Prime Video promotions