Rent the Runway teams with Dallas Cowboys cheerleaders in holiday promo
Rent the Runway is launching a holiday campaign that celebrates the on- and off-field efforts of members of the Dallas Cowboys cheerleading squad.
The designer apparel rental giant is partnering with the iconic Dallas Cowboys cheerleaders (DCC) in a new seasonal campaign highlighting their personal stories. According to Rent the Runway, Dallas is one of its most important markets and its most advanced national fulfillment center for delivery of online orders is located in the Arlington, Texas area.
"As a brand, Rent the Runway is all about empowering women to feel confident, strong, and ready to conquer every moment of their lives,” said Jennifer Hyman, CEO and co-founder of Rent the Runway. “Partnering with the Dallas Cowboys cheerleaders is a natural extension of that mission. On the field, their iconic uniforms symbolize strength, precision, and teamwork. Off the field, we're thrilled to empower these incredible women by dressing them for their other big moments—whether they're participating in events for their communities, pursuing their entrepreneurial dreams, or celebrating personal milestones."
As part of the campaign, Rent the Runway will feature several Dallas Cowboys cheerleaders wearing a curated collection of holiday pieces available for rent through its service and highlights their off-field community efforts. The promotion will include video features and social media engagement.
The promotion will target both Dallas-based and national consumers, with more details to come in 2025. Other partnerships Rent the Runway has conducted include a holiday pop-up shop currently operating at the Mall of America (which follows an earlier spring pop-up there) and an online storefront it operates on the Amazon site.
Meanwhile, specialty arts and crafts retailer The Michaels Companies is also aligning itself with the Dallas Cowboys organization, recently signing a three-year agreement to serve as a one-stop game day shop for the legendary NFL pro football franchise.
[READ MORE: Michaels in promotional partnership with Dallas Cowboys]
"At the Dallas Cowboys cheerleaders, we believe in empowering women to feel confident both on and off the field,” said Kelli Finglass, senior director, Dallas Cowboys Cheerleaders. “Our new partnership with Rent the Runway is a perfect fit, providing our team with stylish, versatile clothing that enhances their self-assurance and allows them to express their unique personalities. Whether performing at AT&T Stadium or out in the community, we want every woman to feel unstoppable in every moment."
