Lowe's encourages football fans to finish home projects before Sunday
Lowe’s Companies Inc. wants its customers to finish their “to-do” lists in time to watch NFL football games.
Lowe’s, which has been the official home improvement partner of the National Football League since 2019, is launching an omnichannel promotion called “Earn Your Sunday” that includes exclusive product drops and giveaways for members of the MyLowe's Rewards and MyLowe’s Pro Rewards loyalty programs, as well as in-person customer experiences and a sponsorship presence during NFL game broadcasts.
Product drops include Kobalt NFL mini-toolboxes, officially licensed for all 32 NFL teams, available online and at select Lowe’s stores. MyLowe's Rewards and MyLowe's Pro Rewards members will receive exclusive Member-Only product drops and early access to select releases.
In addition, the Lowe's Earn Your Sunday Tour will bring interactive fan experiences to Lowe's stores and stadiums in select markets nationwide throughout the NFL season. The tour includes an EA Sports Madden NFL 27 station and four new interactive activations featuring P&G Cleaning, Spruce, LG and EGO, along with free giveaways and exclusive gifts for MyLowe's Rewards members.
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Beginning Wed., Sept. 9, 2026, Lowe’s rewards members can visit any Lowe's location or enter online for the chance to win a trip for two to Super Bowl LXI in Los Angeles, including round-trip airfare, three nights of hotel accommodations, two tickets to Super Bowl LXI, pre-game tailgate passes and a $1,000 prepaid debit card. An additional 200 winners will receive a $10 Lowe's gift card.
Several NFL players, including reigning Defensive Player of the Year and single-season sack record holder Myles Garrett, quarterback Jordan Love, Justin Jefferson, Christian McCaffrey and Dak Prescott, are also participating in the promotion.
"At Lowe's, our ambition is to be the most helpful brand in home improvement, and that means helping our customers make more time for the people and moments that matter most," said Jen Wilson, Lowe's senior VP and chief marketing officer. "That's what Earn Your Sunday is all about: Helping fans get the job done so they can put the tools down and enjoy a Sunday well earned. This season, we're excited to bring that idea to life in even more ways, with an incredible roster of NFL talent and everything fans need to tackle their projects and get gameday ready."
Based in Mooresville, N.C., Lowe's Companies Inc. operates more than 1,750 home improvement stores, 540 branches and 120 distribution centers.
