Mattel, Inc.

American Girl is building a new and bigger flagship in the Big Apple.     The specialty retailer will open a new, 40,000-sq.-ft. American Girl Place at 75 Rockefeller Plaza in Manhattan. The new location, scheduled to open in fall 2017, will replace the brand’s existing flagship at 609 Fifth Avenue.    The new location is being built by Englewood Construction, and is the 12th project Englewood has completed for American Girl.      

eBay is the latest retailer to get into the holiday spirit with a campaign that transcends television, online and its mobile app.  

It doesn’t matter whether shoppers are buying a carton of milk or couture — a memorable in-store shopping experience is what drives loyalty. With a keen eye on personalization and in-store digital solutions, mere store visits can be transformed into sought-after “experiences.”  

In a deal that comes right before the all-important holiday selling season, Toys “R” Us has entered into an exclusive partnership with one of the toy industry’s premier doll brands.     Mattel’s American Girl division announced a multi-year partnership with Toys “R” Us that will make the toy giant the first — and only — U.S.-based retailer to feature American Girl in-store shops.   

Entertainment concepts are the future of retail fun

Retail has been the foundation of shopping centers throughout their existence, but new entertainment concepts are making inroads in traditional retail venues.

Even in mixed-use venues, it’s generally accepted that a critical mass of traditional retail is the highlight, and that other uses are complementary pieces, designed to drive traffic and support the retail component.

Retail has been the foundation of shopping centers throughout their existence, but new entertainment concepts are making inroads in traditional retail venues.
 

American Girl, an early pioneer of experiential retailing, is set to shake things up again, this time with a digital twist. The company, a division of Mattel, will move its Manhattan flagship from Fifth Avenue to Rockefeller Center, where it will open a totally revamped store concept, reported Racked New York. Created by FRCH Design Worldwide and digital agency MJD Interactive, the store will emphasize customization and personalization.

Chattanooga, Tenn. -- CBL & Associates Properties announce locations for the second phase of Fisher-Price play areas to be installed as part of a multi-year, multi-property partnership, which was announced fall 2015.

The play areas will resemble a larger-than-life Toy Box featuring iconic brands like Thomas & Friends, Little People and more. These exclusive attractions will be brought to life by PLAYTIME, LLC, long-time partner of CBL.