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Mattel, Inc.

  • Toy titans square off before the first bell jingles

    With Halloween still more than a month away, two of the biggest names in retail have released their lists of the hottest toys this holiday season.

    Target and Toy”R”Us have both revealed their 2015 Holiday Hot Toy Lists, with everything from scooters to Star Wars to the trendiest video games.

  • American Girl targets tweens and their parents

    American Girl is targeting tween girls and their parents via a new partnership with a bestselling author and pediatrician.

    The retailer is teaming up once again with Dr. Cara Natterson on a new go-to guide for moms and daughters. The new three-book set, "The Care & Keeping of Us: A Sharing Collection for Girls and Their Moms," according to American Girl, provides the tools to get the conversation going on topics most top-of-mind for growing girls: from body basics, hygiene and healthy habits to friends, social media, clothing and more.

  • Gymboree aims for roaring sales

    On the heels of the most successful Jurassic Park movie ever, Gymboree is looking to leverage the popularity of dinosaurs with a new collection inspired by a new dinosaur-themed series on Netflix.

  • Kohl's aims to be the place for holiday toys

    Kohl’s is looking to get a leg up on the competition this holiday season with an early lineup of the hottest toys this December.

    The retailer’s top toys for the holiday season include an exclusive assortment from Star Wars and trusted national brands, including Barbie, Fisher-Price and Melissa & Doug.

  • Toys"R"Us looks to Netflix for roaring sales

    Toys"R"Us has teamed up with Netflix on a new animated series that tells the tale of anthropomorphized vehicular dinosaurs.

  • Bratz are back in exclusive with Toys “R” Us

    A revamped lineup of the heavily litigated, occasionally controversial and highly profitable line of Bratz dolls has returned to retail.

    MGA Entertainment announced that the Bratz – Cloe, Yasmin, Sasha and Jade – would return to store shelves this summer. To give fans of the brands the opportunity to reserve their doll of choice, MGA partnered with Toys "R" Us to offer an exclusive online pre-sell of the new core collection. Until July 25, the public will be able to purchase Bratz dolls on the Toys"R"Us website and receive a free gift.

  • American Girl says ‘hola’ to Mexico

    Middleton, Wis. - American Girl is expanding south of the boarder.

    The brand will make its debut in Mexico, opening in-store boutiques in department store El Palacio de Hierro’s locations in Interlomas and Perisur. The in-store shops, ranging in size from 1,500 sq. ft. to 2,000 sq. ft., open July 4.

    Mexico marks the second international retail presence for American Girl, which opened its first Canadian store in October 2013.

  • CBL announces opening of redevelopment at CoolSprings Galleria

    CHATTANOOGA, Tenn. -- CBL & Associates Properties announced the opening of the redevelopment at CoolSprings Galleria in Nashville (Franklin), Tenn. Designed to significantly enhance the offerings at the shopping center, the redevelopment of the former Sears location includes adding a mix of new fashion stores and fine dining options as well as a new mall entrance to improve mall circulation.

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