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CBL putting out welcome mat for kids with interactive play areas
CBL is giving shoppers with kids a fun reason to visit its centers.
CBL & Associates Properties and Playtime have entered into a multi-year partnership with Fisher-Price, Inc., a leading infant and preschool toy manufacturers, and a subsidiary of Mattel, Inc., to design soft play areas at select CBL centers nationwide.
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Hollywood lures marketing chief from Internet giant
Sunnyvale, Calif. – The marketing head of a major Internet company has heard the siren call of Hollywood. Kathy Savitt, chief marketing officer of Yahoo, is joining Burbank, California-based movie and TV production studio STX Entertainment in October as president of digital business.
Savitt, who previously served as VP of communications and Amazon.com and chief marketing officer at American Eagle Outfitters, and also founded now defunct social commerce site Lockerz, had been in charge of marketing at Yahoo for three years.

