Mattel, Inc.

A discount giant is making a move to improve product content syndication for the brands it features online.

Amid the nation’s largest toy store’s plan to wind down operations, suppliers are objecting to its liquidation plan.

Skechers USA is expanding its executive team to keep its expanding international business.

American Girl has unveiled its new retail concept, which puts a big emphasis on customization — even letting girls design their own dolls.

J.C. Penney isn't playing around when it comes to toys.  

American Girl is building a new and bigger flagship in the Big Apple.     The specialty retailer will open a new, 40,000-sq.-ft. American Girl Place at 75 Rockefeller Plaza in Manhattan. The new location, scheduled to open in fall 2017, will replace the brand’s existing flagship at 609 Fifth Avenue.    The new location is being built by Englewood Construction, and is the 12th project Englewood has completed for American Girl.      

eBay is the latest retailer to get into the holiday spirit with a campaign that transcends television, online and its mobile app.  

It doesn’t matter whether shoppers are buying a carton of milk or couture — a memorable in-store shopping experience is what drives loyalty. With a keen eye on personalization and in-store digital solutions, mere store visits can be transformed into sought-after “experiences.”  

In a deal that comes right before the all-important holiday selling season, Toys “R” Us has entered into an exclusive partnership with one of the toy industry’s premier doll brands.     Mattel’s American Girl division announced a multi-year partnership with Toys “R” Us that will make the toy giant the first — and only — U.S.-based retailer to feature American Girl in-store shops.   

Entertainment concepts are the future of retail fun

Retail has been the foundation of shopping centers throughout their existence, but new entertainment concepts are making inroads in traditional retail venues.

Even in mixed-use venues, it’s generally accepted that a critical mass of traditional retail is the highlight, and that other uses are complementary pieces, designed to drive traffic and support the retail component.