L'Oreal

L'Oréal USA Women in Digital, a program that recruits, supports and promotes female entrepreneurs in technology, has announced the three new companies that have been selected as winners of its 2014 NEXT Generation Awards.

The winners — GLAMSQUAD, Jibo and Shareablee — were honored Thursday evening at an event in New York City hosted by athlete, fashion pioneer, actress and L'Oreal Paris spokeswoman Aimee Mullins, to celebrate both established and up-and-coming female leaders in technology.

L'Oréal USA's seventh annual "Fore the Children" charity event to benefit Children's Specialized Hospital Foundation attracted more than 850 people and raised $625,000, bringing the total amount raised by L'Oreal USA since 2008 to $3.2 million.

Cupertino, Calif. – Apple Inc. has reportedly hired Marcela Aguilar, senior global director of marketing communications for Gap Inc., to be its new director of global marketing communications, according to AdAge. Aguilar, who has worked at Gap since 2011, is credited as helping to drive the company’s resurgence in brand awareness, especially among Millennials.

Smith & Wesson has hired Andrew Coccari Jr. to fill the newly created position of SVP of sales and marketing, effective August 11. His appointment follows the announced retirement of Mario Pasantes, SVP of marketing and international sales, scheduled for 2015.

South American citrus, grapes and blueberries will arrive sooner and last longer for consumers in the Southeastern U.S. thanks to the Georgia Ports Authority’s participation in a USDA pilot program.

“South American fresh fruit destined to the Southeast market has traditionally been shipped to Northern U.S. ports,” said GPA executive director Curtis Foltz. “Delivery to Savannah means fruits won’t have to be trucked as far to reach Southeastern markets, allowing fresher offerings for stores and longer shelf life for consumers.”

Maybelline New York is rolling out the welcome wagon for Brazilian supermodel Adriana Lima, who served as global spokesperson once before, from 2003-2009.

Lima rejoins current spokeswomen Christy Turlington, Emily DiDonato, Jourdan Dunn and Marloes Horst.  

New York – L’Oreal Paris is releasing Makeup Genius, a free mobile app that uses advanced facial mapping technology to turn the front-facing iPhone and iPad camera into a virtual mirror that allows women to try on products in real-time. Makeup Genius allows consumers to scan a L'Oreal Paris product or advertisement to detect a color match, virtually try on individual products or test out curated looks from expert makeup artists, and share with friends and family on Facebook.

New York – L’Oreal Paris is releasing Makeup Genius, a free mobile app that uses advanced facial mapping technology to turn the front-facing iPhone and iPad camera into a virtual mirror that allows women to try on products in real-time. Makeup Genius allows consumers to scan a L'Oreal Paris product or advertisement to detect a color match, virtually try on individual products or test out curated looks from expert makeup artists, and share with friends and family on Facebook.