L'Oréal’s 'Fore the Children' charity event raises $625,000

L'Oréal USA's seventh annual "Fore the Children" charity event to benefit Children's Specialized Hospital Foundation attracted more than 850 people and raised $625,000, bringing the total amount raised by L'Oreal USA since 2008 to $3.2 million.



The funds raised at this year's golf outing will support the expansion of the PSE&G Children's Specialized Hospital in New Brunswick,N.J., new outpatient services in Warren Township and the expansion of existing outpatient services in Egg Harbor Township. In addition, L'Oréal USA has been instrumental in providing funds for the creation of a sustainable Research Center at Children's Specialized Hospital.



The 60-bed pediatric inpatient rehabilitation hospital in New Brunswick serves children affected by brain injury, spinal cord injury, premature birth and life-changing illnesses. The expansion, which began in fall of 2013, allowed for eight new beds where patients can receive intensive physical, occupational, speech and psychological therapies. With L'Oréal USA's support, the hospital hopes to serve even more children in need of in and outpatient rehabilitative care.



The event was co-chaired by Morris Lenczicki, treasurer for the foundation's board of trustees and VP of operations Americas at L'Oréal USA, and Brian Wassall, assistant VP of purchasing, operations Americas at L'Oréal USA, with support from eight additional committee members, all L'Oréal USA Operations Americas employees.