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Walmart, Sears top study of most popular store sites on Facebook
San Mateo, Calif. -- A pair of veteran retailers were among the most popular store sites on Facebook during the 2014 holiday season. Sears was the most popular U.S. department store, while Walmart.com was the most popular mass merchant store site, according to a study by Searchmetrics.
The Searchmetrics study analyzed the number of weekly Facebook likes, comments and shares for pages from the websites of nine top US department stores and three mass merchant stores during November and December 2014.
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Exclusive: Kohl’s pursues maximum engagement with Oracle Retail
If you’re going to create an agenda, it may as well be an ambitious one. And the “Greatness Agenda” being pursued by Kohl’s Corp. is certainly ambitious.
“Our strategy is to be the most engaging retailer in the U.S.,” Janet Schalk, executive VP and CIO og Kohl’s, explained during an exclusive interview with Chain Store Age at the recent NRF 2015 Annual Convention & Expo in New York. “The Greatness Agenda involves initiatives across the spectrum – some front-end and some enabling.”

