Kohl's, Inc.

New York -- A survey released Monday is in line with other reports that consumers do not plan to spend more this year on back-to-school supplies than they did last year. The survey also lists the 10 most popular retail brands for back-to-school purchases.

Target ranks as the most popular retail brand for back-to-school purchases, just ahead of Walmart, in the 21st annual Back-to-School survey by Brand Keys, the New York-based brand loyalty and emotional engagement research consultancy. Macy’s, CVS and Best Buy round out the top five.

Kohl’s is launching an innovative program to attract shoppers to its back to school sales.

The retailer plans to feature children’s books from author Laura Numeroff now through September at Kohl’s stores nationwide and on Kohls.com. Each item is priced at just $5, with 100% of the net profit supporting children’s health and education initiatives nationwide. 

New York -- Kohl's has thrown its hat in the growing off-price market.
 
The company has officially debuted its new off-price format, Off Aisle by Kohl’s, with a test store in Cherry Hill, New Jersey.

Looking for a piece of the growing off-price pie, Kohl's has officially opened its Off Aisle concept in New Jersey.

Kohl’s is testing the off-price waters by opening a discount store in Cherry Hill, N.J., this summer called "Off Aisle by Kohl's." 

Kohl’s Corp. has appointed an ex-Starbucks executive as its next chief merchandising and customer officer.

The retailer announced that Michelle Gass has been appointed to the newly created principal officer position of CMCO. In this new capacity, Gass has assumed oversight of all of Kohl's merchandising, planning and allocation, and product development functions. She will continue to report to Kevin Mansell, Kohl’s chairman, chief executive officer and president.

Menomonee Falls, Wis. – Kohl’s Department Stores will bring Apple Pay to customers in all Kohl’s stores nationwide this fall. Kohl’s will also be among the first retailers to integrate both its Kohl’s Charge private credit card as a form of payment as well as its successful Yes2You Rewards loyalty program within Apple Pay.

Another retailer is embracing Apple Pay as an option for customers who want an easy, secure and private way to pay.