Kohl’s opens new concept

New York -- Kohl's has thrown its hat in the growing off-price market.



The company has officially debuted its new off-price format, Off Aisle by Kohl’s, with a test store in Cherry Hill, New Jersey.



"Off-Aisle by Kohl’s is a single store that will enable Kohl’s to test new ways to provide its customers with the opportunity to purchase merchandise at a highly discounted price," said Julia Fennelly, a spokesman for Kohl's. "Initially, this merchandise will consist of like-new items that have been returned to Kohl’s stores or Kohls.com. Eventually, other merchandise will be added to the assortment."



Macy’s will debut its off-price business, Macy’s Backstage this fall. The move by Macy's and Kohl's comes as off-price chains, led by TJ Maxx and Ross Stores, have outperformed major retailers in the past few quarters.