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Kohl’s makes its move with wellness merchandising effort
Kohl’s is betting big on the notion that a new focus on health and wellness will increase sales.
The retailer is greatly expanding its assortment of active lifestyle and wellness offerings through brand launches, partnerships and unique social integrations that further the company’s commitment to active and well lifestyles promoted under the Make Your Move initiative launched earlier this year.
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Maximum engagement
Kohl’s pursues ‘Greatness Agenda’ with enterprise omnichannel initiatives
If you’re going to create an agenda, it may as well be an ambitious one. And the “Greatness Agenda” being pursued by Kohl’s Corp. is certainly that.
“Our strategy is to be the most engaging retailer in the U.S.,” Janet Schalk, executive VP and CIO of Kohl’s, explained during an interview with Chain Store Age.

