Instacart

(The following is an excerpt from the new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, by Denise Lee Yohn.)

Scott McClelland seems an unlikely candidate for his picture to appear under a "Why Is This Man Smiling?" headline. As spokesperson and president of the Houston food/drug division of Texas-based grocery store chain H-E-B, McClelland has plenty of reasons to be worried.

Shoppers all across the country who long for a taste of salsa from San Antonio or tortilla chips from Dallas will love the latest news from Texas-based grocery chain H-E-B.

Grocery e-commerce has thus far mostly been the province of large vertical players like Kroger, mass merchandisers like Target and Wal-Mart, and online platforms like Amazon and Instacart.

However, a successful regional grocer is throwing its Stetson in the grocery e-commerce ring. Texas-based H-E-B, one of the nation's largest regional grocery retailers with more than 370 stores in Texas and Mexico, is making 50,000 food, drugstore and general merchandise products available to purchase and ship at its corporate site.

Purchasing all the ingredients needed for a Thanksgiving meal just got easier for San Francisco residents.

Target and Instacart are partnering to provide a food truck featuring Thanksgiving recipes and coupon codes, as well as grocery delivery, in downtown San Francisco.

Westside Market, a local New York City grocery retailer, is partnering with Instacart for delivery to the Upper West Side neighborhood.

Instacart customers on the Upper West Side will now have access to an assortment of Westside Market items, all delivered in as soon as one hour. Instacart will deliver from a select Westside Market location to start (110th Street and Broadway), and Instacart prices are the same as Westside Market's in-store prices. Westside Market has five stores in all.

Now that its service has gained traction with retailers, on-demand delivery provider Instacart has created a new promotional platform for brands to connect with shoppers.

Target is expanding its Instacart same-day delivery service to another major U.S. city.

Following a successful pilot in Minneapolis, Target is now partnering with Instacart to offer customers in the San Francisco Bay Area fresh food, non-perishable food items, health and beauty products, pet and household supplies, and select baby items delivered to their homes in as little as one hour.

A major national retailer is the latest chain to start offering same-day delivery in a large metropolitan area.

According to Re/code, Best Buy is partnering with third-party delivery service Deliv to offer customers in the San Francisco area, including San Jose, same-day delivery of online orders. The official rollout follows a recent pilot of the service Best Buy conducted with Deliv in the greater San Francisco area.