-
Online groceries are habit-forming
Although not many consumers are currently shopping for groceries online, those who do are likely to be repeat customers.
According to “The 2016 Online Grocery Shopper,” a survey of more than 500 U.S. online consumers from Toronto-based grocery technology provider Unata, 8% of consumers bought groceries via Internet in 2015.
However, 93% of those shoppers said they are “likely” or “very likely” to buy groceries online in 2016.
-
Survey: Online groceries are habit-forming
Although not many consumers are currently shopping for groceries online, those who do are likely to be repeat customers.
According to “The 2016 Online Grocery Shopper,” a survey of more than 500 U.S. online consumers from Toronto-based grocery technology provider Unata, 8% of consumers bought groceries via Internet in 2015.
However, 93% of those shoppers said they are “likely” or “very likely” to buy groceries online in 2016.