Instacart

Boston has long been known as a town that likes to imbibe now and then, and online grocery delivery service Instacart is helping to spread the cheer.

Instacart is partnering with local omnichannel liquor retailer Vinodivino to offer Boston customers same-day delivery of wine, liquor, and beer. Vinodivino is now part of the Instacart marketplace, meaning Boston residents can order alcohol online from Vinodivino through the Instacart site or app and get alcohol delivered in as little as one hour.

Retailing Today's sister publication Chain Store Age recently spoke with Vishwa Chandra, VP of retail accounts for Instacart, to get a better sense of the current and future state of online delivery.
 
What is driving growing consumer interest in online delivery?

Although not many consumers are currently shopping for groceries online, those who do are likely to be repeat customers.
 
According to “The 2016 Online Grocery Shopper,” a survey of more than 500 U.S. online consumers from Toronto-based grocery technology provider Unata, 8% of consumers bought groceries via Internet in 2015.

However, 93% of those shoppers said they are “likely” or “very likely” to buy groceries online in 2016.
 

Although not many consumers are currently shopping for groceries online, those who do are likely to be repeat customers.

According to “The 2016 Online Grocery Shopper,” a survey of more than 500 U.S. online consumers from Toronto-based grocery technology provider Unata, 8% of consumers bought groceries via Internet in 2015.

However, 93% of those shoppers said they are “likely” or “very likely” to buy groceries online in 2016.

Chain Store Age recently spoke with Vishwa Chandra, VP of retail accounts for Instacart, to get a better sense of the current and future state of online delivery.

What is driving growing consumer interest in online delivery?

Move over, Amazon, Target and Google – the fresh delivery space is getting a little more crowded.

FreshDirect, the New York-based online provider of custom and prepared grocery items and meals, is launching a mobile one-hour fresh item delivery service.

Ordering groceries online and digitizing the store rank among the top trends in grocery shopping for 2016, according to GroceryStories.com.

GroceryStories identified the following full list of top grocery trends for 2016:

Ordering groceries online and digitizing the store rank among the top trends in grocery shopping for 2016, according to GroceryStories.com.
 
GroceryStories identified the following full list of top grocery trends for 2016: