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Commentary: Food Network offering shows increasing reach of e-commerce
The expansion of online fulfillment availability is giving retailers new avenues for selling goods via the Internet.
The latest example of how non-traditional e-commerce opportunities are popping up is a just-launched partnership between Food Network and Instacart. The lifestyle network/website does directly sell a variety of cooking-related products and utensils online, but until now has not been involved in the sale of food items.
