Jo-Ann crafts a mobile cash-back solution geared toward millennials
Jo-Ann Fabric and Crafts’ foray into mobile rebates is part of the 850-store chain’s strategy for reaching millennials. The retailer has partnered mobile shopping app provider Ibotta to offer cash-back rebates on in-store purchases, something Jo-Ann’s feels will build loyalty among the millennial set.
The multi-year partnership will provide users with special offers and cash-back options at any one of Jo-Ann Stores retail locations.