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Ibotta partners with retailers including Macy’s to celebrate spring

women window shopping

A mobile rewards and payments platform seeks to motivate pre-spring shopping.

Ibotta is running a promotion called “Spring Forward, Cash Back,” a new national shopping holiday, the week of March 2-6, 2020. In conjunction with major national retailers including Macys, QVC, and Carter’s, Spring Forward, Cash Back gives shoppers as much as 20% cash back on their everyday purchases. 

As part of the promotion, Ibotta is encouraging customers to make purchases related to New Year’s resolutions they may be neglecting, including saving money and sticking to a budget.
“We’re always thinking of new ways to help our savers and this marks a major step for those looking to get back on track,” said Bryan Leach, founder and CEO of Ibotta. “Spring Forward, Cash Back makes it easy for consumers to not just recommit to their resolutions, but stay committed to a full year of financial fitness.”
Top retailers participating in Spring Forward, Cash Back include:

●      QVC – 10% cash back
●      Adidas - 12% cash back
●      AT&T Mobility - $50 cash back
●      Backcountry - 16% cash back
●      bareMinerals - 9% cash back
●      The Body Shop - 18% cash back
●      Carter’s - 7.5% cash back
●      Casper - 13% cash back
●      Every Plate - $23 cash back
●      Fossil - 15% cash back
●      Gap - 10% cash back
●      Home Depot - 3% cash back
●      HSN - 10% cash back
●      J.C. Penney - 7% cash back
●      Macy’ - 12% cash back
●      OshKosh - 7.5% cash back
●      Viator - 12% cash back
●      Warby Parker - 20% cash back

Ibotta also analyzed thousands of receipts for the promotion and discovered the following notable consumer spending trends:

•    Hawaii, North Dakota and Maine are the states spending the most money so far in 2020, averaging $60 per shopping trip in January.

•    Nationwide, consumer spending on healthier groceries rose by more than 70% from December 2018 to January 2019, with consumers choosing salad greens (50% increase), berries and yogurt (60% increase) and avocados (77% increase) over chocolate, sugar and butter (15% decrease).

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