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IBM Benchmark data shows Cyber Monday breaking records
New York -- Cyber Monday appears to be well on its way to breaking all previous records.
By mid-day on Monday, e-commerce sales were up 25.6% for this same time period over Cyber Monday 2011, according to findings from the IBM Digital Analytics Benchmark. The company analyzes the shopping results of 500 retailers nationwide.
Current mobile shopping data for Cyber Monday includes the following:
Mobile Traffic: The number of consumers using a mobile device to visit a retailer's site is 21%.
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IBM reports mobile commerce drives online weekend sales
New York -- According to a report by IBM, U.S. shoppers took full advantage of early promotions this holiday season, driving a 17.4% increase in online sales Thanksgiving Day. This increase set the stage for 20.7% growth on Black Friday. The biggest surge came from mobile consumers, with sales reaching 16.3%, led by the iPad.
The data is the result of cloud-based analytics findings from IBM.
Other findings of the IBM Digital Analytics Benchmark revealed the following trends: