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Capitalizing on Mobile During the Holidays
By Len Shneyder, Senior Marketing Manager, OtherLevels
The numbers are out and they don’t lie: Almost 40% of all online traffic during Black Friday was driven by mobile devices. That figure is up 34% from the previous year, according to IBM’s Holiday Benchmark. But what’s more impressive than that is that nearly one-fifth of all online sales during the holiday shopping bonanza came from mobile devices.
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Amazon’s quest to be most price-competitive retailer on Web
Analysis from price intelligence firm Profitero showed that Amazon.com makes more than 2.5 million price changes every day, compared with a little more than 50,000 total price changes made by brick-and-mortar retailers Walmart and Best Buy throughout November.
Profitero’s analysis also revealed that Amazon.com has increased its number of daily price changes 10-fold during the last 12 months. At the beginning of December 2012, the online retailer implemented just 269,113 price changes.