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IBM: Physical stores will turn the tables in five years as buying local beats online
Armonk, N.Y. -- In five years, buying local will beat online. That is one of five predictions that appear on IBM’s eight annual “IBM 5 in 5” forecast, which the company describes as a list of innovations that have the potential to change the way people work, live and interact during the next five years.
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Capitalizing on Mobile During the Holidays
By Len Shneyder, Senior Marketing Manager, OtherLevels
The numbers are out and they don’t lie: Almost 40% of all online traffic during Black Friday was driven by mobile devices. That figure is up 34% from the previous year, according to IBM’s Holiday Benchmark. But what’s more impressive than that is that nearly one-fifth of all online sales during the holiday shopping bonanza came from mobile devices.