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Mobile dominates on Cyber Monday
U.S. shoppers made Cyber Monday the biggest online shopping day in history with a 20.6% increase in online sales, according to the latest cloud-based analytics findings from IBM. Mobile sales led the way, exceeding 17% of total online sales, an increase of 55.4% year-over-year.
Cyber Monday also capped the highest five-day online sales period on record — from Thanksgiving Day through Cyber Monday — which grew 16.5% over the same period in 2012.
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IBM: Cyber Monday sales up 21%; biggest online shopping day ever
Armonk, N.Y. - Shoppers made Cyber Monday 2013 the biggest online shopping day in history with a 20.6% increase in online sales. The latest cloud-based analytics findings from IBM show that mobile sales led the way, exceeding 17% of total online sales, an increase of 55.4% year-over-year.
Cyber Monday also capped what IBM data indicates is the highest five-day online sales period on record from Thanksgiving Day through Cyber Monday, which grew 16.5% from the same period in 2012.