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Keeping up with smarter consumers
By Andy Monshaw, [email protected]
Today's consumers are more informed, influential and decisive than ever before. They demand more from their retailers, both face-to-face and virtually. Those retailers that don’t get it right, risk losing not only their business, but also their endorsement -- with friends, family, and a whole host of online followers. Small to midsize retailers, especially, feel the pressure to find new ways to forge lasting relationships with customers.
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IBM software helps Bon-Ton Stores’ website boost holiday sales
Armonk, N.Y. -- IBM on Wednesday announced that the Bon-Ton Stores website and its seven leading brands have experienced a double-digit increase in their online sales using IBM software to advance their online and mobile commerce features.